Selasa, 11 Oktober 2016

Infographic: Get the free All-In-One Policy Compliance Guide

Infographic: Get the free All-In-One Policy Compliance Guide

We’ve shared that high quality content and consistency are key ingredients to earning and maintaining the trust of online users. What about maintaining the trust of your ad networks so that you can continue to earn revenue? For AdSense, it’s important to protect the interests of everyone in the online ecosystem, including our users, our advertisers, and our publishers. This focus on maintaining a healthy balance is the reason we set strict policies about AdSense for everyone in the ecosystem to follow.

Your feedback helped us realize that some publishers may be confused by some of our policies, which is why we’re launching a series of blog posts, infographics, new notifications, access to customer support, and #AskAdSense office hours to help increase transparency about AdSense policy processes. We hope that these insights can help turn your #PassionIntoProfit and grow your business as you focus on your users and provide unique content.

We have found that there are two types of publishers who receive AdSense policy violations. The first are publishers who unintentionally violate AdSense policies. For those, we hope that increased transparency into our policy processes can decrease these unintentional violations and help our publishers play by the rules. The second are publishers who intentionally bypass our rules, ending up with a variety of violations. That’s why we work hard to maintain a policy compliant ecosystem for our publishers, advertisers, and users. In short, if you play by the rules, AdSense is here to help you grow your business.

Policy compliant sites with unique content attract advertisers who are willing to spend more money and allow users to enjoy friendly web experiences. So without further ado, here’s your All-In-One Policy Compliance Guide. Download it, print it out, and hang it at your desk for reference. In the coming weeks, we’ll dive into policy topics to provide additional context and insights.


  • Part 1: Top triggers of policy violation warnings
  • Part 2: Did you receive a policy violation warning?
  • Part 3: Best practices for keeping your account in good standing


As always, we’re looking forward to hearing your feedback and invite you to join the conversation with us on Twitter and Google+.

Posted by: Anastasia Almiasheva from the AdSense team



Selasa, 06 September 2016

[Infographic] Download the #AdSenseGuide to creating content that draws crowds

Big events create big opportunities for AdSense publishers. Keep your content relevant when web traffic spikes and you could grow your business. We’ve put together a guide to help you make the most of these moments and draw the crowds to your site.

Download The #AdSenseGuide to creating content that draws crowds now! We have the PDF available for you in 4 languages:
Be sure to follow us on Twitter and G+ for more helpful tips and to share your thoughts on this infographic.

New to AdSense? Sign up now and turn your passion into profit.



Posted by Jay Castro, from the AdSense team



Rabu, 15 Juni 2016

Earn more from mobile: 3 rules and 6 best practices

However important mobile is to your business today, it will become even more critical tomorrow.

That's true whether you’re blogging about your favorite sports team, building the site for your community theater, or selling products to potential customers. Your visitors simply must have a great experience when they visit your site on their mobile devices.

Research has found that 61% of users will leave a mobile site if they don’t see what they are looking for right away. 

Sites that are not mobile-friendly expect users to pinch, slide, and zoom in order to consume content. It’s a frustrating experience when users expect to find the information they’re looking for right away, but are presented with obstacles to obtain that information. This is what causes users to abandon sites. 

To create a mobile-friendly site, follow these three rules:

  1. Make it fast. Research shows that 74% of people will abandon a mobile site that takes more than 5 seconds to load.
  2. Make it easy. Research shows that 61% of users will leave a mobile site if they don’t find what they're looking for straight away.
  3. Be consistent across screens. Make it easy for users to find what they need no matter what device they're using.

It's also important to think about your ads when you're designing or fine-tuning your mobile-friendly site. Focus on creating a flow between your content and your ads for the ultimate user experience and maximum viewability. Consult your analytics data and set events to track and understand where your users are most receptive to ads.

Here are some mobile-friendly ad best practice tips:

  1. Swap out the 320x50 ad units for 320x100 for a potential RPM increase.
  2. Place a 320x100 ad unit just above the fold.
  3. Use the 300x250 ad unit below the fold (BTF) mixed in with your content.
  4. Prevent accidental clicks on enhanced features in text ads by moving ad units 150 pixels away from your content.
  5. Consider using responsive ad units, which optimize ad sizes to screen sizes and work seamlessly with your responsive site.  
  6. Test your site. Pick the metrics that matter most to you – then experiment with them.

The ad experience on your site should be designed with your mobile users in mind, just like the site itself. 

There are many ways to improve your users’ mobile experience on your site. Download the AdSense Guide to Mobile Web Success today, and find out more on how to make mobile a major asset to your business.



Posted by: 
Chiara Ferraris
Publisher Monetization Specialist
@chiara_ferraris