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Selasa, 31 Januari 2017

The ultimate mobile page speed infographic

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In the next edition of the #SuccessStack series, we look at page speed, a metric that became even more important in 2016 and directly impacts the first interaction your site has with its users.
What is page speed?
Page speed measures how quickly the viewable elements of a web page load. In other words, it measures how long it takes before a user can view and interact with a page on the site. It’s a particularly critical metric for the mobile user experience --- recent research from DoubleClick indicates that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.

https://goo.gl/c5MWaa
Consider page speed a user-centric measurement since users typically focus on one page at a time and expect fast experiences on every page they interact with. If your page speed isn’t good, you may lose the opportunity to keep users engaged and on your site for longer.
How does page speed impact ad revenue?
The more quickly a user can access your content, the more likely they are to engage with the content on the page and explore more pages on your site. Our study shows that ads on faster mobile pages are likely to be more viewable. The study also projects that mobile sites that load within 5 seconds vs 19 seconds earn up to 2X greater revenue.
While revenue can be impacted by many factors, improving page speed will lead to a better user experience and possibly increased ad revenue.
The ultimate page speed infographic
Our recent page speed studies found many notable learnings that may help paint the picture of the importance of page speed and the impact it can have on your site’s earnings.

Next steps
If you’re wondering which Google tools will be most useful to help grow your business, then you’ll benefit from a chat with one of our experts. They can offer a personalised consultation to help you make the right choice for your site. Book your consultation today.

https://goo.gl/c5MWaa

Selasa, 13 Desember 2016

Three ways to grow ad revenue this holiday season

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A staggering $6.9 billion was spent on mobile digital ads in Q4 2015. In this second installment of the #SuccessStack, learn how you can claim your share of advertising budgets spent this quarter and grow your revenue.

Tip 1: The early bird catches the worm
Does it feel like the holiday season gets bigger and starts earlier every year? You’re not wrong. This year Black Friday set a new record with over $3 billion in online sales. The entire holiday shopping season has evolved into a truly multi-month, online affair.
Take advantage of the holiday ad spending spree by placing ads on your site. A good first step is to choose the right tool to sell and manage ads on your site. Then, make sure your available ad space is optimized and mobile friendly. Finally, when the holiday season is in full swing, you can use experiments to measure and improve your use of ad space further.
Tip 2: Tailor your content to what users are looking for
The holiday shopping season creates big opportunities for AdSense publishers. According to Luth Research*, the way people search when shopping becomes more niche as they move closer to buying an item. For example, individuals may start their shopping journey with search terms like “gadgets for men” or “laptops” but finish a few weeks later with searches for specific models or screen sizes.
To capture audience attention and increase your ad impressions, build a content strategy that taps into this insight. Try creating content that taps into each stage of the buyer journey like gift inspiration articles for those early stage “i need ideas” moments, and product comparison content for those “i want to know” moments before users make a purchase decision. To help you make the most of these moments check out our guide to help you draw the crowds to your site.
Tip 3: Use the right advertising partner
Partner with an ad network that can help you earn more during this peak advertising period. AdSense, with its access to millions of Google AdWords advertisers offers an easy, profitable and low touch advertising solution.

Already an AdSense user? Enjoy an expert consultation to walk you through DoubleClick’s suite of tools to help you manage and optimize the ad inventory on your site. It could help you grow your revenues even further this holiday season.
*Google/Luth Research, U.S. Google partnered with Luth to analyze the digital activity of its opt-in panel participants. The data was analyzed between April and Aug. 2016.

Rabu, 30 November 2016

Put your users first with the four S’: Speed, Scroll, Style, Simple

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We’re all consumers of web content. Yet as content creators it can be easy to forget what we need as users. But don’t worry, you’ve got this, and we’ve got you covered with just four S’.

 If you’re new to AdSense, be sure to sign up today and start turning your #PassionIntoProfit. 


1. Speed 

We all know how frustrating it is when a page takes forever to load. We twiddle our thumbs and look from side to side. And after just three seconds, we bounce.

But somehow publishers aren’t responding to this primal need that we all know as users.

According to Google's research from the Mobile Speed Matters report, the average load time for mobile sites across the web is 19 seconds. This is a LONG time. Usain Bolt can run 200m in 19.9s - think of what your users can do with a tap and a swipe.

But how does this impact me? Well, the report also states that…

  • 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
  • Publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds. 


By now we think you’re sold on speed. So what’s next?

2. Scroll

The magic scroll. It’s an infinite, endless, perfectly loaded stream of content. There’s no need to click, to wait for a page to load, to navigate to that tiny ‘next’ with your giant thumb. It’s all right here, content, just waiting for you to consume it.

There are, of course, a few caveats before developing an infinite scroll. Like almost everything online, this isn’t a one size fits all solution. 

Infinite scroll is great for ...
  • UGC publishers with constantly evolving content - think Tumblr, Facebook, Pinterest.
  • Sites with lengthy articles or tutorials. No one wants to click ‘more’ or ‘page 2’ anymore. It’s just too dang hard. 
  • Publishers using a slideshow with pagination. Consider a lazy loaded infinite scroll instead. Users love it. 
  • Publishers considering mobile first (aren’t we all?!).
Watch out for … 
  • Crawler errors & SEO impact and check out this article for creating a search friendly infinite scroll. 

3. Style 

Style should never be an afterthought. You and your users want to interact with something that looks good and feels good. 

There are two primary components to style: content style & ad style. 

First: Content Style 

Great websites are able to maintain a consistent style  across pages and platforms. Consistency gives users a sense of familiarity when interacting with your content. 
  • Choose a color scheme and stick to it 
  • Choose a layout and stick to it 
  • Choose a theme and stick to it 
We can’t stress this enough - stick to it. 

As the industry continues to migrate towards a mobile first perspective, consistency across device types and platforms becomes increasingly important. Responsive web design enables your site to adapt to various device sizes without changing the overall look and feel or compromising user experience. 

If you're up for the challenge, check out more on responsive design. 

Second: Ad Style 

In the internet of yesteryear it was nearly impossible to monetize without stripping a site of what made it beautiful. The good news? It’s 2016 and now you have the ability to make a profit and maintain your site’s style. 


When implementing ads think about what makes sense for you and your users.
Here's a sample of a native ad design.
Most importantly use ads to complement the content of your site. Since content is king, it’s important to ensure that you give your users what they're looking for in a format that’s easy to find and navigate, this includes the ads on your site.

Place ads at natural breaks or where the user’s attention may have waned. Not only will this improve user experience but it also may encourage a higher CTR and increased audience engagement.

4. Simple

Keep it simple, folks. 

This rule underlines most everything that is targeted towards consumers, but it is even more important for a mobile first audience. 

When it comes to consuming digital content, we’re a generation of hungry hippos. We want headlines, snippets, concise and clear information. We want minimalist design with streamlined content and easy navigation.

Tips on keeping it simple
  • Make it touch friendly. What’s easier than that?
  • Bullet points make your content easily consumable 
  • Be brief in sign-ups. If your site requires users to sign-up or sign-in, keep input requirements to a minimum or consider adding a Google sign-in option to speed up the process 

So there you have it; the four S’ of user experience: speed, scroll, style, simple. If you’re new to AdSense, be sure to sign up today and start turning your #PassionIntoProfit.


Posted by: Sarah Hornsey, from the AdSense team


Senin, 14 November 2016

Why (and how) you should utilize your online community

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Publishing experts provide even more value to their readers by using backlinks to direct them to useful sites that expand on points made, inspired the content/research, or offer alternative looks at the industry.

Friendly shout outs boost your online image, and encourage the rest of the community to also view and engage with your site.


Link up

If you have an idea for a piece of content from another author or are sharing someone else’s article on your site, it’s important to link back to the original owner. Basically, make sure to give credit where credit’s due. By including a backlink (or inbound link), the original owner’s analytics will track what portion of their online traffic came from your site. Chances are, they may even return the favor later on by linking to your shareworthy content.

Promote Yourself Indirectly

The best way to encourage other publishers to direct their readers to your site is to provide high-quality, unique content. Inbound links such as these are valuable to you because they send out organic signals to search engines about the naturally derived credibility of your site. Establishing a reputation for inspiring, timely content is your best tool for continued success and traffic.

To learn more about familiarizing your audience with your brand, check out the AdSense Guide to Audience Engagement.


Posted by Jay Castro
Audience Development Specialist

Selasa, 25 Oktober 2016

The AdSense Guide to Audience Engagement is Now Available in More Languages!

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Thank you for your feedback on our recently launched The AdSense Guide to Audience Engagement and letting us know how it has helped you grow your online business. Now you can download the guide in 2 additional languages: Portuguese and Spanish.

Download the guide today, and like thousands of other AdSense publishers, learn how to engage with your users like never before. The guide contains useful advice and best practices that will help you drive engagement on your site, including:
  1. Tips to help your audience become familiar with your brand 
  2. Best practices to design delightful user journeys 
  3. Ideas on how to develop content that resonates with your audience 
  4. Ways to make your content easy to consume 
  5. Reasons why you should share the love with other sites by referring to good sources.
Ready? Download your free copy of the #AdSenseGuide now in any of the following languages:


Enjoy the guide and we’d love to hear your feedback on Google+ and Twitter using #AdSenseGuide.

Posted by: Jay Castro from the AdSense team

Kamis, 13 Oktober 2016

Increase the speed of your mobile site with this toolkit

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Cross-Posted from the DoubleClick for Publishers blog

Last month we released a new study, "The need for mobile speed", highlighting the impact of mobile latency on publisher revenue. Simply having your site load on a mobile device is no longer enough: Mobile sites have to be fast and relevant. The study analyzed 10,000+ mobile web domains, and from the results we gained several insights about the impact of mobile latency on user experience.



Critically, the study also revealed strong correlations between page speed and the following key performance indicators:
  1. Revenue
  2. Bounce rate
  3. Session duration
  4. Viewability


It’s clear mobile speed matters to the success of publisher sites, but making mobile load times a priority doesn’t always make achieving speed easy. To help you build a faster mobile web experience, we’ve created a mobile web speed toolkit. It outlines a 4-step process to diagnose and fix mobile speed issues:
  1. Measure your site’s performance.
  2. Assess the different components impacting speed.
  3. Prioritize the order your site loads.
  4. Test, remeasure and repeat to improve your site speed.
The mobile web speed toolkit offers tactical recommendations to begin achieving mobile speed. 


The relationship between page speed and publisher revenue is clearer than ever before. Small improvements to your mobile site may yield big gains for your mobile revenue, so get your copy of the mobile web speed toolkit and start making changes today. 

#SpeedMatters

Posted by: Jay Castro
AdSense team

Selasa, 11 Oktober 2016

Infographic: Get the free All-In-One Policy Compliance Guide

Infographic: Get the free All-In-One Policy Compliance Guide

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We’ve shared that high quality content and consistency are key ingredients to earning and maintaining the trust of online users. What about maintaining the trust of your ad networks so that you can continue to earn revenue? For AdSense, it’s important to protect the interests of everyone in the online ecosystem, including our users, our advertisers, and our publishers. This focus on maintaining a healthy balance is the reason we set strict policies about AdSense for everyone in the ecosystem to follow.

Your feedback helped us realize that some publishers may be confused by some of our policies, which is why we’re launching a series of blog posts, infographics, new notifications, access to customer support, and #AskAdSense office hours to help increase transparency about AdSense policy processes. We hope that these insights can help turn your #PassionIntoProfit and grow your business as you focus on your users and provide unique content.

We have found that there are two types of publishers who receive AdSense policy violations. The first are publishers who unintentionally violate AdSense policies. For those, we hope that increased transparency into our policy processes can decrease these unintentional violations and help our publishers play by the rules. The second are publishers who intentionally bypass our rules, ending up with a variety of violations. That’s why we work hard to maintain a policy compliant ecosystem for our publishers, advertisers, and users. In short, if you play by the rules, AdSense is here to help you grow your business.

Policy compliant sites with unique content attract advertisers who are willing to spend more money and allow users to enjoy friendly web experiences. So without further ado, here’s your All-In-One Policy Compliance Guide. Download it, print it out, and hang it at your desk for reference. In the coming weeks, we’ll dive into policy topics to provide additional context and insights.


  • Part 1: Top triggers of policy violation warnings
  • Part 2: Did you receive a policy violation warning?
  • Part 3: Best practices for keeping your account in good standing


As always, we’re looking forward to hearing your feedback and invite you to join the conversation with us on Twitter and Google+.

Posted by: Anastasia Almiasheva from the AdSense team



Selasa, 04 Oktober 2016

3 tips to make your content easy to consume

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Over the last month we’ve taken a look at what makes strong content including topics, length, and shareability. But telling a good story is only half of the process. You also have to present it in an easy-to-digest format for today’s distracted audience.

According to a Think With Google study, “67% of users will switch [to another site or app] if it takes too many steps to purchase or get desired information.” Different forms of media can greatly improve your content’s appeal, if it’s used strategically. With people giving less and less time to the things they read online, it’s up to you to keep visitors engaged and entertained. The following tips will help give your content a stronger impact.

1. Share your content visually
Whether it’s lists, infographics, images, gifs, or video, adding in dynamic elements to your story telling will keep things fresh and memorable. Visuals highlight your key points, and leave a greater impact on both loyal and new visitors alike. In fact, sites with video have been proven to encourage an extra 2 minutes of time on page compared to sites that don’t.

2. Break things up

Images can be a great way to break up long text. Unbroken, continuous text is time-consuming to read and can make visitors “check out” prematurely; no matter how interesting the topic is. By breaking up a longer content piece with related imagery, you can increase the chances of you audience staying to read more, and hopefully, fulfill a desired action on your site.

3. Make it Social


Seeing how “liked” or “shared” an article is naturally prompts visitors to share their opinion on it, too. Social proof is a powerful influencer when it comes to users engaging with your content. Ways to gain social proof include providing like actions, sharing actions, and even custom actions such as testimonials and reviews.

  

To learn more about familiarizing your audience with your brand, check out the AdSense Guide to Audience Engagement.


Posted by Jay Castro
Audience Development Specialist
@jayciro

Kamis, 29 September 2016

Content is king

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Publishers are constantly faced with the question of how to balance content and ads to provide the best possible experience for your users. And as you might have found, there’s no easy one-size-fits-all approach. Every site and app is different, with different types of content, objectives, and users, which means that balancing content and ads will look different from publisher to publisher. When faced with this challenge, it’s important to ensure that you give your users what they're looking for in a format that’s easy to find and navigate, and this includes the ads on your page or app.

Here are a few tips to help you balance ads and content.

1. Content is king.
Your content is the reason users are visiting your site or app. If you think about it, your users are visiting your site for a reason, whether they are looking for a recipe, how to build a birdhouse, or trying to find out what’s happening in their town. By providing them with the information they're looking for, you satisfy their need in the moment that they need it the most. Check out this blog post to learn more about winning these micro-moments.

2. Design your site or app around the user journey.

By making your content the focal point on the page, and following standard web best practices, you can create a site that's visually appealing and easy for your users to use and navigate. Check out the AdSense Guide to Audience Engagement for best practices on designing user journeys, not just web pages.




3. Use ads to complement your site or app.
Ads should always supplement the content on your site, not the other way around. So when you’re placing ad units on your site, consider the user journey and how the ad format will complement your site and provide value for your users. If you want ads to look more natural, and match the feel of your content, consider using native ad units. For example, news and article publishers could consider using the native-style format called Matched content at the bottom of each article to direct readers to other relevant content on the same site. This strategy can help grow readership and your ad business. 






4. Test, test, test and test again.

At the end of the day, data will be your source of truth. If you’re considering implementing new ad units, run an AdSense experiment to see how they perform. Also, test the different formats to see what works best for your users and your page.




Remember, content is king and it’s the most important thing to users on your site. So you should always have more content than ads on each page. For more information and best practices, head over to the AdSense Help Center or join our next #AskAdSense office hours on Twitter and Google+.


Posted by: John Brown, Publisher Policy Communications Lead

Senin, 12 September 2016

The secret to share-worthy content

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People love to share things with their friends, family, and colleagues. Presenting your users with relevant and unique content is the best way to encourage sharing and give you a competitive advantage. Content that is underscored by emotion, in particular, can help you strengthen your brand’s presence.

Here are some tips to help you get into the minds, and hearts, of your audience:


1. Be relatable

Taking the time to research what your visitors are interested in is the first step to creating shareable content. Diversify to cover multiple facets of your audience’s interests by including work, lifestyle and social topics to keep things fresh and engaging. Contextualizing your stories also increases the chances of your audience relating to and wanting to share your site.


2. Know what’s trending

Staying up-to-the-minute can require a lot of time and research. Luckily, online tools such as Google Trends can help you identify what’s important to your audience as well as offer helpful insights about people in specific regions you are trying to target. Being a thought leader means not only sharing up-to-the-minute industry news with your audience, but also offering insightful observations and predictions of what this may mean down the road. A trusted source is a followed source.


3. Increase your content’s shelf life

While timely articles are great for generating instant buzz, having content that maintains its importance over time yields higher traffic rate overall. Evergreen content is information that stays relevant no matter when it is consumed. Make sure to interlace trendier content with evergreen pieces every so often. 
 

To learn more about familiarizing your audience with your brand, check out the AdSense Guide to Audience Engagement.



Posted by Jay Castro
Audience Development Specialist
@jayciro