Google Adsense: Webinars

Senin, 18 November 2013

Make the most of the holiday season - tune in to our e-commerce Hangout On Air

Dark.net November 18, 2013 Comment

As one of the busiest times for e-commerce publishers approaches, make sure you’re ready to optimize for a holiday bump in traffic. There’s a couple of critical key factors to consider. First, is your site as user-friendly as it could be? Your site should provide a great experience for your users across their devices — this will help you maintain relationships with your returning visitors and engage new ones.

Another important area to look at is whether you have a complete monetization strategy in place. On average only 1-5% of traffic on an e-commerce site will convert to a sale, so it’s important to know what options are available to monetize the visits that don’t convert.

Tune in to our e-commerce Hangout On Air on Tuesday, November 26th, where we’ll talk through some of the steps you can take to ensure your site is well set up to capture the seasonal opportunity. We’ll also answer a few of your questions, which you can submit when you RSVP to watch the live stream. During this session, we’ll cover the following topics:

Principles of user experience for e-commerce publishers
The importance of a user-friendly mobile site
How to maximize your non-conversion revenue with advertising solutions

Click here to RSVP

Posted by Anntao Diaz - Inside AdSense Team
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Senin, 21 Oktober 2013

Learn how to evaluate the user experience on your site

Dark.net Oktober 21, 2013 Comment

With only a few seconds to capture a user’s attention, we all know it’s important to have a great user experience on your site. One of our goals is to help you create a user experience that will keep users coming back to your site.

In the past, we shared our guiding principles for user experience and asked some of our most successful publishers to share their thoughts. However, many of you told us you’d like to see more examples of how to actually apply the principles to your site. We’ve heard your feedback and, on November 1st, we’ll show you how in a Learn with Google Hangout on Air that takes you behind the scenes of a user experience consultation.

During the Hangout on Air, we’ll evaluate a pre-selected AdSense publisher’s website and teach you how to take a step back, apply a critical eye, and evaluate whether or not the user experience on your own site complements your site goals. We’ll identify specific changes the publisher can make to improve the user experience, walk through our recommendations, and answer a few of your user experience questions, which you can submit when you RSVP to watch the live stream.

RSVP to let us know if you’ll be watching the Hangout on Air and we’ll see you on November 1st!

Click here to RSVP

Posted by Laurie Shiau - Inside AdSense Team
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Kamis, 08 November 2012

Announcing the Learn with Google webinar series for publishers

Dark.net November 08, 2012 Comment

As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today we’re excited to announce the launch of the Learn with Google series to help our publishers make the most from the web. We’ll be hosting two upcoming webinars as part of our Learn with Google program:

Google+ for publishers: Grow and engage your audience with Google+
Tuesday, November 13, 2012 at 12:00pm PT / 3:00pm ET

Join us for a discussion on how social media is impacting online publishers and how Google thinks about social. We'll also cover how you can grow and engage your audience on the web and mobile with Google+ using Google+ pages, the +1 button, Hangouts, and Authorship.

Navigating Google's Mobile Ads Ecosystem
Wednesday, November 28, at 12:30pm PT / 3:30pm ET

Ever wonder who the buyers are in Google's mobile ads ecosystem and how their ads reach your inventory? Join us to learn the inner workings of Google's mobile ads ecosystem, including an overview of Google demand sources and the different channels advertisers can use buy your mobile inventory.

Visit the webinar page for more information on these two events and to register. You can also stay up-to-date on the schedule by adding the Learn with Google webinar calendar to your own Google calendar.

We look forward to hosting many more Learn with Google webinars for our publishers.

Posted by Faith Rosen, Product Marketing Manager

Senin, 01 Oktober 2012

Join our upcoming Mobile Q&A sessions on Google+

Dark.net Oktober 01, 2012 Comment

As part of our ongoing GoMo initiative, we’re hosting weekly "Mobile Q&A Sessions" for the month of October every Tuesday at 4pm GMT+1 / 8am PT on our AdSense +page. To learn more about going mobile or monetizing your mobile sites and apps, please drop by and join our interactive mobile hangouts. We’ll be answering frequently asked mobile-related questions and helping publishers with mobile-related issues.

To join the Mobile Q&A Hangout sessions, follow these steps:

Create a Google+ account, if you don't already have one.
Visit the AdSense +page and look for the weekly “Mobile Q&A Sessions” event.
Let us know if you are planning to attend through the ‘Are you going?’ drop-down menu.
Once the Hangout starts, you’ll receive a notification in the Google bar.
Join the Hangout and ask your mobile-related questions.
The sessions will be regular Hangouts where up to 9 people can join at a time. If the Hangout is full, keep checking back in, as people will drop in and out as their questions are answered.
Please keep in mind that these sessions will be mobile-focused, so we’ll only be answering mobile-related questions.

We look forward to hanging out with you soon.

Posted by Dairine Kennedy - Mobile Team

Senin, 17 September 2012

Join us on Google+ for DoubleClick for Publishers (DFP) Small Business week!

Dark.net September 17, 2012 Comment

We hosted our first DoubleClick for Publishers (DFP) Small Business Hangout On Air a couple months ago, and we heard you loud and clear - you want more tips and tricks to maximize your AdSense revenue through DFP Small Business. This week we’ll be hosting our first week dedicated to DFP Small Business performance suggestions, so if you’re not already following AdSense on Google+ there’s no better time to add us to your circles.

We'll cover a different topic each day so join in daily for a full introduction to DFP Small Business, or pick and choose the events most interesting to you. Ask any questions in the comments or live and we'll answer them daily at 11am PT (2pm ET) from a Hangout on Air hosted on our AdSense +page. Here's the full lineup:

Monday September, 17th: Should I be using DFP Small Business?
Tuesday September, 18th: Dynamic Allocation I: Enabling ad units for AdSense
Wednesday September, 19th: Dynamic Allocation II: Priority levels
Thursday September, 20th: Setting and calculating your CPM Rate
Friday September, 21st: Introduction to targeting

If you’re interested in joining our live Hangout On Air, visit our +page a little before 11am PT and look for the link. Looking forward to hanging out soon!

Posted by Jason Sanio - Inside AdSense team

Kamis, 16 Agustus 2012

Follow our AdSense +page and catch our upcoming Hangouts On Air

Dark.net Agustus 16, 2012 Comment

We started our AdSense +page a few months ago to connect with you and regularly share information. Since the launch of the +page, you’ve provided great feedback and made it clear that you’re constantly yearning to learn more. Over the next couple of months, we’ll be hosting a series of Hangouts On Air to provide you with additional information and help you build connections within the publisher community. We’ll be covering a variety of topics, including how to:

Fix crawler errors
Establish a Google+ strategy
Use DoubleClick for Publishers Small Business
Understand your AdSense payments
Navigate performance reports
Implement optimization tips

Be sure to follow the AdSense +page to learn about the specific dates and times of the Hangouts On Air. We’ll also post the recorded videos to our YouTube channel, in case you’re not able to watch a live session.

We hope to Hangout with you soon!

Posted by Jamie Firkus - Inside AdSense Team

Kamis, 28 Juni 2012

Watch our latest Hangouts On Air to learn how to get started with DFP Small Business and Mobile

Dark.net Juni 28, 2012 Comment

This past month we hosted two Hangouts on Air to help publishers get started with DFP Small Business and to create mobile websites using DudaMobile’s free mobile site builder. If you missed either Hangout, don’t worry -- we've included short recaps below, and you can watch the recordings at any time from our YouTube channel.

Getting started with DFP Small Business
If you’re thinking about using an ad server, just getting started using DFP or would like to learn some best practices you may have missed, then be sure to check out the video from our DFP Hangout.

In the video, DFP specialist Rishan first explains how an ad server works and the benefits it can provide to growing publishers. He then discusses orders, line items and your ad units, and the ideal way to set up each. Before closing, Rishan talks about the different ways to traffic direct ads versus other ad networks and enable dynamic allocation for non-guaranteed inventory.

Learning to build a mobile site
In our mobile Hangout, specialists from Google and our partner DudaMobile, work with Dan from ScienceDaily.com to build a mobile version of his website. You’ll learn about available resources and important questions to ask yourself when starting to ‘go mobile’ with your site and how to create mobile ads to monetize mobile traffic.

We hope you’ll join us for our future Hangouts -- be sure to stay connected with us by adding Google AdSense to your circles on Google+.

Posted by Jason Sanio - Inside AdSense Team

Senin, 09 April 2012

Watch the recorded GoMo for Publishers videos to learn how to mobilize your site

Dark.net April 09, 2012 Comment

As part of Google’s ongoing GoMo initiative, we hosted a live webinar a few weeks ago to help publishers learn the benefits of creating mobile-friendly sites, hear tips and case studies, and tap into new resources to get started. If you missed it, no problem! You can watch the recorded video or download the slides below.

Watch this webinar to learn:

1. Why go mobile?
Your users have gone mobile in a big way, hear why you must follow suit.
2. Tips for building mobile sites
Mobile is different. Learn 10 practical tips for building engaging, uniquely mobile experiences.
3. Best practices in action
Hear from web publisher FindTheBest about the success they’ve seen from going mobile.
4. How to get started
Google is here to help. Learn about tools we’ve created to get you started on the path to delighting
your users and maximizing your mobile revenue.

Interested in learning more? Watch the recorded webinar and download the slides.

Posted by Tuyen Nguyen - Mobile Publisher Advocate