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Jumat, 03 Februari 2017

Increasing viewability could boost earnings from video ads

Dark.net Februari 03, 2017 Comment

For the seventh installment of the #SuccessStack, we’ll explore the topic of viewability for video ads and take a look at how mastering this could boost your earnings from video ads on your site.

Why is viewability for video important?

On YouTube, over 50% of viewership happens on a mobile device and the number of hours people spend watching videos on mobile is up 100% YoY. So, adding video content represents a huge opportunity for publishers and advertisers alike. But as with display advertising, advertisers are now looking to transact only on viewable video. This means that publishers looking to grow their earnings from this dominant media type will have to ensure they are delivering viewable ads.

How do we classify viewability for video ads?

A video ad is viewable when at least 50% of the ad’s pixels are visible on a screen for at least two consecutive seconds, as defined by the Media Rating Council (MRC), in conjunction with the Interactive Advertising Bureau (IAB).

What factors affect viewability for video ads?

Device: Video ads are more easily viewed on mobile (73%) or tablet (81%) devices than desktop (64%).¹
Location: 76% of non viewable video ads were never on screen at all, for instance because they are on tabs situated behind the one the user is looking at.² Additionally, videos positioned in the center of the page and towards the top are the most visible locations on the page.³
Player Size: Bigger players deliver better viewability. The most popular player size of 300x250 offers only 20% viewability whereas the 848x477 is the second most popular size but offers a huge improvement of 89% viewability.⁴

What can you do to improve viewability in your video content?

Choose a bigger player: Larger player sizes have been shown to have a positive correlation with viewability and other key metrics that advertisers care about, so advertisers are increasingly targeting them. In Q1 2016 on DBM, growth in spend on large players outpaced all other player sizes combined by 17%.⁵
Spread your content: The average viewability of video ads across the web is 66%, whereas YouTube offers 93%.⁶ Hosting your video content on YouTube as well as on your site could allow you to benefit from this uplift.
Be more mobile: Mobile friendly sites that encourage traffic from mobile devices and tablets can increase viewability for video ads. For example YouTube viewability rises to 95% on mobile devices.⁷
Give video content top billing: As we’ve seen above, placing content at the top of the page in the center and using a larger player size both increase viewability. So give your video content the highest possible profile on the page to increase viewability.

Next steps

Alongside your work on video viewability, you’ll want to make sure you have the right tools in place for managing the video ads you serve. To make sure you’ve got the right tools in place, have a chat with one of our experts. They can offer a personalized consultation to help you make the right choice for your business. Book a slot.

Kamis, 08 September 2016

[Video] Adopt these 3 key strategies to grow your online business

Dark.net September 08, 2016 Comment

Whether you're new to running a blog or an experienced website pro, check out this video featuring David, Oisin, and Raj from the AdSense team, to learn about the best ways to monetize your online content.

Did you know that 68% of users share online content to give people a better sense of who they are and what they care about? Now, more than ever, it’s important that your audience loves your content. In the video below, we share 3 key strategies for you to boost audience engagement and jump start your earnings using AdSense.

Relate to your users’ interests
Diversify your content strategy
Make your content easy to consume

Watch our video to get started today.

Not using AdSense yet? Once you’ve watched the video, here’s how you can get started:

Make sure your website is compliant with the AdSense program policies.
Sign up for an AdSense account by enrolling your site.
Add the AdSense ad code to your site.

Senin, 13 Juni 2016

[VIDEO] Understand your AdSense reporting

Dark.net Juni 13, 2016 Comment

Want to know more about AdSense Reporting? Good news: That's the topic of the fourth video in our #AdSense101 series.

Knowing how to analyze your AdSense reports is essential to improving your ad performance – they're loaded with insights and data that can help you grow your business and your strategies. AdSense reports and graphs are a quick and easy way for you to learn which of your ad units perform best or where most of your traffic is coming from.

Watch this video for more on what your AdSense reports can show you.

Stay tuned for other #AdSense101 videos and if there’s something else you’d like to learn more about let us know in the comments below.

Check out YouTube playlist #AdSense101 to learn more about...

AdSense payment process
Control the ads displayed on your site
Monetizing for Multi-Screen

Have a topic you'd like to see covered? Leave us a comment on the YouTube video page.

Posted by:

Barbara Sarti

Google AdSense team

Senin, 06 Juni 2016

[VIDEO] Multi-screen best practices

Dark.net Juni 06, 2016 Comment

We recently launched a set of #AdSense101 videos to help you master AdSense and grow your business. We started with When Will I Get Paid?, and today we continue with a focus on Monetizing for Multi-Screen.

Optimizing your ads for all screens, especially mobile, is a topic we hear about from publishers every day. Watch this short video to learn more about the best-performing mobile ad formats and placements.

Stay tuned for other #AdSense101 videos throughout the year.

Did you find this video useful, or is there something else you’d like to see? Please let us know in the comments below. And be sure to follow us on Twitter and Google+ for more tips and tricks.

Posted by:
Barbara Sarti
Google AdSense team.

Senin, 30 Mei 2016

[VIDEO] You’re In control

Dark.net Mei 30, 2016 Comment

A question we often hear from our AdSense publishers is: "How do I block ads that I don't want on my site?" So that's the topic of the latest video in our #AdSense101 series.

In this video, we’ll show you how to block individual ads from showing on your site and even whole topic categories like ads about sports and fitness or politics. It’s important to remember that when you block an advertiser, it could reduce the competition on your ad auctions and impact your earnings. So be sure to use this feature wisely.

Stay tuned for other #AdSense101 videos throughout the year.

Is there something else you’d like to learn more about? Let us know in the comments below.

Check out our previous videos to learn more:

Posted by Barbara Sarti, from the Google AdSense team

Selasa, 24 Mei 2016

[VIDEO] Get paid. Learn about AdSense payments

Dark.net Mei 24, 2016 Comment

A picture is worth a thousand words, even in the digital age. Today, we're excited to announce the first of a series of videos addressing some of our most frequently asked questions:

When Will I Get Paid?
Watch it to learn more about how to get paid, and let us know what you think. #AdSense101

Stay tuned for other #AdSense101 videos throughout the year. Is there something else you’d like to learn more about? Let us know in the comments below.

Posted by Barbara Sarti

Google AdSense Team

Rabu, 08 Oktober 2014

Introducing new interactive guides for video and gaming publishers

Dark.net Oktober 08, 2014 Comment

If you’re looking to earn money from your video or gaming site but don’t know where to start, our new interactive guides can help you. With these new step-by-step guides, you’ll understand which monetization options are available to you and how to use them. Depending on your content type, the following resources will help you get started:

Video

To see how you can earn money from your video content, start with the Video hosting interactive guide.
If you’re ready to choose between different ad serving solutions and video players, visit the Video ad source interactive guide. This guide will help you determine which player to use and, if necessary, how to integrate Google’s ad serving solution (IMA SDK) into your video player. You can even generate a sample page to test things out.

Games
If you'd like to serve ads on your gaming content, check the Game ad source interactive guide and find the best video ad solution based on factors like the platform your games run on and if you use a video ad management solution.

Ad formats for Video and Games
For both video and games, learn which ad formats are available across video and gaming products for AdSense and DoubleClick Ad Exchange with the Video and Games formats interactive guide. The guide shows you how to implement each ad format, provides requirements for each, and even supplies sample tags to get you started.

Start exploring your options to earn money from your video or gaming site today with our new interactive guides. We'd love to hear your feedback - tell us what you think in the comment section of this post.

Posted by Greg Sanders, AdSense Optimization Specialist

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Selasa, 20 Mei 2014

Our first online course for AdSense publishers is now open

Dark.net Mei 20, 2014 Comment

Optimizing AdSense is now in session. Start the course today to access all of the new videos, activities and assessments. The course forum is now open so you can start discussing optimization ideas with other publishers taking the course and find out how to best apply what you learn. Take a quick peek at the course now.

Posted by Courtney Richardson - Optimizing AdSense Team
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Senin, 12 Mei 2014

Hangout on Air: Perfecting Your Mobile Site Experience

Dark.net Mei 12, 2014 Comment

Mobile empowers users to connect with your content at any time and from anywhere. To truly meet the needs of your audience at any moment, you should strive to provide a best-in-class mobile site experience.

But what makes a mobile site great? Watch our panel of experts as they discuss this question and delve into our newest research on mobile site design in this Hangout on Air.

Mobile Site Design Panel

Moderator: John Sullivan, Director of Search Strategy, Google
Panelist: Jenny Gove, User Experience Researcher, Google
Panelist: Manu Lakkur, Product Manager, Google
Panelist: Luke Starbuck, Director, Mobify

We hope you enjoy the Hangout on Air!

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Senin, 14 April 2014

20(14) Publisher Stories: Total Race revs up their success using Google AdSense

Dark.net April 14, 2014 Comment

Time sure does fly - we’ve now reached the end of our ‘20(14) publisher stories’ blog series. Thanks for following the series and for sharing your own stories. Read on to meet this week’s featured publisher and check back soon for more publisher stories.

Total Race was created by five friends and racing enthusiasts. Covering Formula 1, stock car racing and IndyCar, the site receives 135,000 monthly visitors and employs a team of 15 editors and reporters.

Total Race partners, Ivan and Erick, were already familiar with Google AdSense and using it as a monetization solution for their other web projects. The decision to also choose it for totalrace.com.br was an easy one says Erick and today “AdSense earnings represent around 70% of our total advertising income”.

(Don’t forget to enable english captions using the Captions button under the YouTube video)

The team also partnered with DoubleClick for Publishers (DFP) Small Business to manage their advertising and save them time. Erick is pleased with this decision stating “the process from start to finish is very fast and easy to use. I’d highly recommend this tool for publishers seeking more detail and control of their advertising campaigns”.

According to Erick, these products have been fundamental in the growth of the site. With the structure they bring, he’s ready to focus further on taking his passion for racing to an even wider audience.

Posted by Barbara Sarti - Inside AdSense Team
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Rabu, 26 Februari 2014

Frequently asked questions around using Google Analytics 6 of 6

Dark.net Februari 26, 2014 Comment

Over the past five weeks of the Google Analytics insights blog post series we’ve looked at how to use Google Analytics to grow your business, optimize your mobile presence, increase user loyalty with Google and improve your overall user experience. We’ve also collected all of your questions to create a video covering the most frequently asked questions.

(Turn on English captions by using the captions button at the bottom of the YouTube video)

The video starts by exploring how integrating your AdSense account with Analytics gives you data that’ll help you optimize content, improve user experience and ultimately, increase your revenue. We then give you a demo so that you can get started straight away. If you’re interested in getting a better understanding of how visitors interact with your online content then you’ll enjoy the section about Universal Analytics and Demographic and Interest reporting. Don't forget to check out our help resources for additional information on each topic covered in this video:

We hope you’ve found the series to be useful. Many thanks for all of your comments and questions over the past five weeks.

Posted by Cemal Buyukgokcesu - Google Analytics Specialist
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Senin, 13 Januari 2014

20(14) Publisher Stories: Doodle’s success on schedule

Dark.net Januari 13, 2014 Comment

January is typically a time for new year’s resolutions and setting yourself up right for the year ahead. The same often applies to your websites, too. As we know many of you are thinking about what you want to achieve with your site in 2014, we’re kicking off a new success story series here on the blog.

Every Friday, we’ll meet a publisher from around the world who has grown their business with Google. Take inspiration from their stories, learn about how they’ve successfully integrated Google tools into their strategies and hear about their plans for the future. To keep the momentum going with our new year’s resolutions, we’ll hear from a new publisher every week for the next 14 weeks. So let’s get started and meet Malte Schiebelmann from Doodle.com.

As the largest scheduling service in the world, Doodle is a free service that helps people manage their time. The company started in 2007 and today it has over 15 million monthly users.

Doodle started working with Google early on, using AdSense and then DoubleClick Ad Exchange to monetize their service and grow their business. Malte tells us that their partnership with Google has been “essential in helping Doodle increase our revenue”. Since then, they’ve continued to partner with Google, regularly using other products like DoubleClick for Publishers (DFP) along the way.

According to Malte, aside from the monetization opportunities they bring, Google products are “low maintenance and easy to use”. They give him lots of handy features to help him make decisions on changes to the site. Looking to the future, he’s looking forward to helping many more users save precious time, all the while continuing to partner with Google.

Have a Google success story you’d like to share? Tell us about it.

Posted by Suzy Headon - Inside AdSense Team
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Jumat, 24 Mei 2013

Policy refresher: family-safe content

Dark.net Mei 24, 2013 Comment

For our next installment of our policy refresher series, we’re talking about a topic we’re frequently asked about...adult content and keeping AdSense family-safe.

We’ve made a commitment to our users, advertisers and publishers to keep the AdSense network family-safe. A general rule of thumb when it comes to the adult content policy is: if you wouldn’t want to share this content at a family dinner or view it in your boss’s office, you shouldn’t place AdSense code on it.

Let’s take a closer look at our adult content policy:

Still have questions? Don’t forget that we’ll be hosting a number of Hangouts on Air as part of our policy refreshers series.

Check the schedule below to sign up for our Hangout on Air about adult content.

View our Hangouts schedule

Posted by Pamela Malone - AdSense Policy Team
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Jumat, 12 April 2013

We’re simplifying earnings reporting for YouTube partners

Dark.net April 12, 2013 Comment

One of the most exciting things about YouTube is all the partners building businesses around doing what they love. We now have thousands of partners who are making video creation a full-time endeavor. And, we’re listening to feedback and working to improve the process of earning money on YouTube.

So, in an effort to ensure we deliver our partners the most accurate and consistent financial performance data for their videos, we are making some changes in how YouTube interacts with AdSense. Starting April 1, 2013, AdSense will no longer calculate and report AdSense for Content Host earnings for YouTube partners. Instead, AdSense earnings from YouTube videos will only be calculated by YouTube and displayed in YouTube Analytics.

What does this mean for you as a YouTube partner?
First, expect no change in how you are paid. The payments tab in AdSense will show your monthly YouTube payments as one total amount as you will continue to be paid via AdSense. Rather, this change means that if you want to view your YouTube financial performance, you should go to YouTube Analytics where you can continue to find a comprehensive view of all your sources of earnings for your YouTube videos. YouTube Analytics has improved the timeliness of earnings reporting to within 24 hours after the end of the day, Pacific Time. You can still view page views and clicks and also manage ad blocking in the AdSense interface for your YouTube videos. If you use other AdSense products, their calculation and reports will be unchanged in the AdSense reporting interface.

Have you ever wondered what the difference between AdSense earnings and YouTube earnings was? As a bit of background, many YouTube partners have ad earnings from two sources: auction-sold ads (AdSense earnings) and reserve-sold ads (YouTube earnings). YouTube serves the optimal ads when a viewer watches the video. Previously, AdSense calculated and reported the auction-sold AdSense earnings. YouTube calculated reserve-sold and miscellaneous earnings and reported both AdSense and YouTube earnings. Now, having only the YouTube system calculate all your earnings will simplify and streamline your video reporting.

We take accurate financial calculation and reporting very seriously, and believe this change will reduce reporting confusion and prepare all our partners for new ways to grow their earnings.

Andy Stack, YouTube Product Manager
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Selasa, 09 April 2013

Introducing 10 for 10 publisher stories: Crafting with Cut Out + Keep

Dark.net April 09, 2013 Comment

This June 18th is a major milestone: the date marks the 10th anniversary of AdSense’s launch. Over the years, AdSense has evolved from a small contextually-targeted text ad network to a complete publisher solution, serving Display, Mobile, Video, and more for over 2 million publishers -- with powerful new features, reports, and controls to boot. As we’ve grown over the last decade with your support and feedback, we’ve heard inspiring stories about how you and your businesses have done the same.

June 18th falls exactly 10 weeks from today, so we’re kicking off a ‘10 for 10’ success story series here on the blog. Each Tuesday leading up to the anniversary, we’ll introduce you to a publisher who has grown their business with AdSense and other Google tools. Stay tuned for more information on AdSense’s 10th anniversary -- but in the meantime, let’s get started by meeting Cat Morley and Tom Waddington from Cut Out + Keep:

Cat originally launched Cut Out + Keep as a blog where she could share her craft ideas. With the help of her business partner and fiancé, Tom, she transformed the blog into a popular crafting community where over 140,000 registered users now share their own projects. As the site grew, the Edinburgh-based couple turned to AdSense to earn from their site without needing to spend time selling ads. “Both of us are bad at sales,” Tom admits. “We don’t want to sell ads -- we want to focus on building the site, which is our true passion. We regard AdSense as our third employee.”

Thanks to the revenue from AdSense, Tom was able to quit his day job to focus completely on the site. More recently, the couple attended a Learn with Google for Publishers workshop in Edinburgh to learn how to improve the performance of their site. Since making changes recommended to them by an optimization specialist at the workshop, including updating their ad formats and getting started with DoubleClick for Publishers (DFP) Small Business, Cat and Tom have seen their revenue quadruple.

Hear more about Cat and Tom’s AdSense experience by reading the full story. Do you have a success story to share as well? We’d love to hear from you. Join us here on Inside AdSense next Tuesday to hear another AdSense story and meet another publisher.

Posted by Arlene Lee - Inside AdSense Team
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Senin, 28 Januari 2013

Free video ad serving in DFP Small Business, available to all publishers

Dark.net Januari 28, 2013 Comment

Cross posted from the DoubleClick Publisher Blog

Publishers everywhere are discovering the revenue and audience growth potential of video content. As a publisher grows a video viewership on their site, selling their own ads becomes an increasingly important revenue stream. Over the past year we’ve added mobile capabilities and tested out video ad serving features to better help publishers sell advertising across all screens and formats. So today we’re excited to announce the availability of video ad serving features plus an unlimited video ad serving trial offer to all DFP Small Business publishers.

So what’s new?

Comprehensive video ad creative management

Show pre-roll, post-roll, and mid-roll in-stream ads, as well as overlays and companion creative sets
Upload and transcode video ad assets to a variety of formats

Simple workflow with trusted partners

To use the video ad management features, publishers need to integrate with video technology platforms to ensure optimal video ad playback and easy implementation
Manage your video ads alongside your desktop and mobile display ads in DFP Small Business

Make the most from every stream

Video backfill options with Google AdSense and the DoubleClick Ad Exchange to help maximize your video ad revenue with a high fill rate
To apply for the AdSense for video program, send us your details

Video ad serving is free up to 400K ad impressions a month. Until April 30th, we’re offering a free unlimited trial, so you can serve as many video ads as you want. After this trial offer has ended, impressions over 400K a month will be charged a nominal ad serving fee on a CPM basis.

We’d love to hear your opinions and feedback on these new features on our AdSense Google+ page, where you’ll also be able to discuss your thoughts and share best practices with other publishers.

If you’d like to start with DFP Small Business, sign up here. The new video functionality is automatically turned on for all current DFP Small Business publishers, so if you’re ready to start selling video ads, log in now!

Posted by Andrew Kuo, DFP Small Business video product specialist

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Senin, 17 September 2012

Join us on Google+ for DoubleClick for Publishers (DFP) Small Business week!

Dark.net September 17, 2012 Comment

We hosted our first DoubleClick for Publishers (DFP) Small Business Hangout On Air a couple months ago, and we heard you loud and clear - you want more tips and tricks to maximize your AdSense revenue through DFP Small Business. This week we’ll be hosting our first week dedicated to DFP Small Business performance suggestions, so if you’re not already following AdSense on Google+ there’s no better time to add us to your circles.

We'll cover a different topic each day so join in daily for a full introduction to DFP Small Business, or pick and choose the events most interesting to you. Ask any questions in the comments or live and we'll answer them daily at 11am PT (2pm ET) from a Hangout on Air hosted on our AdSense +page. Here's the full lineup:

Monday September, 17th: Should I be using DFP Small Business?
Tuesday September, 18th: Dynamic Allocation I: Enabling ad units for AdSense
Wednesday September, 19th: Dynamic Allocation II: Priority levels
Thursday September, 20th: Setting and calculating your CPM Rate
Friday September, 21st: Introduction to targeting

If you’re interested in joining our live Hangout On Air, visit our +page a little before 11am PT and look for the link. Looking forward to hanging out soon!

Posted by Jason Sanio - Inside AdSense team

Selasa, 28 Agustus 2012

PubTalk: Phillip Martin talks about becoming a full-time artist with Google AdSense

Dark.net Agustus 28, 2012 Comment

Every now and then we come across stories on how AdSense helps publishers succeed in different ways. It has helped grow small businesses like DocStoc, and also allowed people like Phillip Martin to follow their passion. Listen to Phillip tell his story below.

With AdSense, Phillip became a full-time artist creating clip art for his site and painting murals for charity in high-need communities.

Tell us your AdSense story and you might be featured in a future post. Send a photo of what you’ve been able to do with AdSense along with a quote that begins with “Because of Google AdSense….” to pubstories@google.com. Please also include your publisher ID and your main website URL as well. We are looking forward to hearing from you.

This post is part of the PubTalk series of conversations with publishers.

Posted by: Yamini Gupta, Product Marketing Manager

Kamis, 28 Juni 2012

Watch our latest Hangouts On Air to learn how to get started with DFP Small Business and Mobile

Dark.net Juni 28, 2012 Comment

This past month we hosted two Hangouts on Air to help publishers get started with DFP Small Business and to create mobile websites using DudaMobile’s free mobile site builder. If you missed either Hangout, don’t worry -- we've included short recaps below, and you can watch the recordings at any time from our YouTube channel.

Getting started with DFP Small Business
If you’re thinking about using an ad server, just getting started using DFP or would like to learn some best practices you may have missed, then be sure to check out the video from our DFP Hangout.

In the video, DFP specialist Rishan first explains how an ad server works and the benefits it can provide to growing publishers. He then discusses orders, line items and your ad units, and the ideal way to set up each. Before closing, Rishan talks about the different ways to traffic direct ads versus other ad networks and enable dynamic allocation for non-guaranteed inventory.

Learning to build a mobile site
In our mobile Hangout, specialists from Google and our partner DudaMobile, work with Dan from ScienceDaily.com to build a mobile version of his website. You’ll learn about available resources and important questions to ask yourself when starting to ‘go mobile’ with your site and how to create mobile ads to monetize mobile traffic.

We hope you’ll join us for our future Hangouts -- be sure to stay connected with us by adding Google AdSense to your circles on Google+.

Posted by Jason Sanio - Inside AdSense Team

Kamis, 08 Maret 2012

Meet Australian AdSense publishers Tim and Victoria van Brugge

Dark.net Maret 08, 2012 Comment

Husband and wife team Tim and Victoria van Brugge run i-do.com.au, an Australian wedding directory. Their original business plan was to sell diamonds online, but in creating the wedding directory to build an audience of potential customers they discovered that media and advertising was an easier business model, and they've never looked back. Recently we sat down with Victoria and Tim to learn about how they use AdSense on their website. Watch this video to learn more.

Posted by Amelia Walkley, Strategic Partner Manager