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Senin, 19 September 2016

Join #AskAdSense on Google+ and Twitter

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We’ve expanded AdSense support to our English AdSense Twitter and Google+ pages. Join our weekly #AskAdSense office hours and speak directly with our support specialists on topics like: ad placements, mobile implementation, account activation, account suspension, ad formats, and much more.


#AskAdSense office hours will be held every Thursday morning 9:30am Pacific Daylight Time beginning September 29th, 2016. Participating is easy:
  1. Follow AdSense on Twitter and Google+ 
  2. Tweet, post, comment, or reply to AdSense on Twitter or Google+ asking your question during the office hours. 
  3. Please do not provide personally identifiable information in your tweets or comments.
  4. If you can’t attend during our office hour times, be sure to use #AskAdSense in your tweet, post, comment or reply to AdSense and we’ll do our best to respond during our weekly office hours.


On October 27th, John Brown, Head of Publisher Policy Communications for Google, will be joining our office hours to provide transparency into our program policies. John is actively involved with the AdSense community helping to ensure that we continue to make a great web and advertising experience. You can also follow John on the SearchEngineJournal.com column "Ask the AdSense Guy" to learn more about Google ad network policies, processes, and best practices.

AdSense strives to provide many ways to help you when you need it, we’re happy to extend this to our Twitter and Google+ profiles. Be sure to follow us and we’re looking forward to speaking to you there. 


Posted by: Jay Castro from the AdSense Team

Kamis, 11 Agustus 2016

Amplify your content with social

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Social media is more than just vacation photos and stories about babies, it’s about sharing experiences and creating interactions with people.

Content on social media can instantly reach millions of users and create thousands of online stories. Do you remember the social media storm that Ellen DeGeneres created with a single photo? Her selfie from the 2014 Oscars started a global conversation and has since been added to Google’s 2014 web culture guide. Her content holds the win for the most retweeted tweet with more than 3M retweets, 6.8M site embeds, and even temporarily led to Twitter going down.

Big events like the Oscars create opportunities for publishers to interact with users through both original content and viral content. This summer, users will be searching, sharing, and consuming content like never before. Be sure to examine your content strategy, and find ways to spark conversations on social channels or, contribute to an existing digital conversation.



How can AdSense Publishers participate in big events? If you're new to AdSense, you can sign up now and turn your passion into profit.

  1. Include editorial coverage around topical events.
  2. Make sure your content is easy to consume and share.
  3. Create a social media strategy around a big event.


Here are four tips to help jumpstart your social media strategy:

  1. Know your audience. Trigger an emotional response from your viewers by humanizing your brand.
  2. Be social to win on social by creating relationships with your users.
  3. Don’t be afraid to follow the leaders and the trends. If there’s social proof behind it, do it.
  4. Use tools to help you create great content.


More on the fourth tip, here are a few tools to help you #drawthecrowds through social channels:

  • Buffer is a well-known tool used by social media marketers. It helps streamline your social media management.
  • Pablo is a tool created by Buffer that is “the simplest way to create beautiful images that fit every social network perfectly”.
  • Canva is another image creating tool that can help you create visual content on a budget.
  • Feedly can help you organize and read relevant content in your industry to help fuel your content creation.
  • Google Trends is a widely used tool to help you identify key trends happening around the world.
  • IFTTT is a popular tool used to streamline many tasks. For example, here’s a pre-built recipe that will automate the process of tweeting each new wordpress blog post.


According to the New York Times, 68% of users share [online content] to give people a better sense of who they are and what they care about. To amplify your content this summer, be sure to create content that resonates with your audience.


New to AdSense? Sign up now and turn your passion into profit. Let us know your thoughts on Twitter @AdSense.


Posted by Barbara Sarti and Jay Castro from the AdSense team

Senin, 18 Juli 2016

Use #hashtags to create trending content

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It’s official, #hashtags have taken over the internet. Much like memes, gifs, and audio-less fast motion cooking instructional videos, #hashtags fill up social media news feeds. However, unlike the other popular content types, what’s unique to #hashtags is that they organize conversations across the web. Even Jimmy Fallon and Justin Timberlake had something to say about #hashtags.

#Hashtags started around 2007 on Twitter, and have rapidly grown into a common medium for users to express their feelings or interests primarily on social networks. As the summer of sport kicks off, it’s a good idea for you to consider incorporating #hashtags into your content strategy as a key ingredient to #drawthecrowds.

#Hashtags are quite simple to use and can attract new users to your content when you understand how they work. Essentially, when the pound/hash sign is used in front of a group of words it automatically turns that group of words into a searchable link. This transforms those keywords into a conversation that the entire web can participate in and follow.

The use of #hashtags can be boiled down into two main use cases:
  1. Create your own, unique #hashtag to organize your content and start a conversation. This could be tricky because there are millions of #hashtags online, so don’t be afraid to repurpose one that exists. AdSense uses original #hashtags like #AdSenseGuide to promote our downloadable content or #AskAdSense for our Q&A sessions. We’re also using #drawthecrowds during the summer season to help AdSense publishers draw crowds to your content during big events. 
  2. Use an existing #hashtag and join in on a conversation. Use social network search options to find trending #hashtags that are relevant to your audience and join the conversation. For example, #BurningMan is a popular #hashtag used in the summer months to find news and updates about the annual event. Everyone from news publications to the thousands of people in the Black Rock Desert of Nevada will be using #BurningMan to share their perspective of the Burning Man experience. Using existing and popular #hashtags presents an opportunity for you to contribute your unique perspective to the digital conversation.
To get the most out of #hashtags, here’s a “do and don’t” list to reference as you build out your content strategy:
DO
  • Use one to three #hashtags per post, any more is generally overdoing it. 
  • Use #hashtags that are relevant to your audience or ones that your industry is using. If you’re writing an article on the food to try, you could use #hashtags like #Foodie and #Yummy so users will find you when they search for those always trending keywords.
  • It’s ok to be specific. In most cases, the more specific the #hashtag, the better. If you’re going to talk about do it yourself (DIY) summer projects, you’d want to use #hashtags like #diyprojects, #diyideas or #diyweddings instead of general keywords like #DIY or #DoItYourSelf. Using specific #hashtags helps users pinpoint the exact content they’re looking for. 
  • Letters and numbers are OK to use in #hashtags.
  • Keep #hashtags short.

DON’T
  • Don’t string too many words together. #itbecomesreallyreallyhardtoread and it can take up most of your Twitter character count.
  • Don’t use punctuation marks or spaces, they will break the searchable link.
  • Don’t use the same hashtag twice in the same social post. It’s just #weird.
Now that you understand how to use #hashtags and how they can help you #drawthecrowds this summer, share with us how you’re going to incorporate them into your content strategy – we’d love to follow along. 


Posted by Jay Castro, AdSense Content Marketing Specialist



Rabu, 28 Mei 2014

Score goals with Google during the World Cup (part 3 of 5)

Score goals with Google during the World Cup (part 3 of 5)

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Welcome to the third part of our World Cup series. Today, we’ll focus on taking your content viral through social media.

The 2014 World Cup in Brazil won't just be about soccer. It’ll also be about interactions across social media. This event will see millions of people interact and share content on multiple social channels, driving the potential for your content to ‘go viral’. With this in mind, publishers should think about adapting their editorial coverage around the World Cup to generate audience buzz. Some fun examples could include discussing top ranked players or incredible game moments. 73%* of online adults now use a social networking site of some kind. So it’s essential that content on your site is easy to share and that you’ve got a strategy in place for engagement and distribution of content through your social media channels.

Users not only like to read the latest updates regarding the World Cup, but also share interesting content, comment, and interact with other users. Additionally, sports are a leading topic on many social media platforms. Sports audiences often account for some of the most engaged and passionate fans on social media. To engage your audience further, explore using Google+ Sign In  and some of our other Google+ features that will help you take your content viral.

If you’re planning to create specific content for the World Cup, don’t forget to build out a content strategy for your social media channels. Use these channels to spread your content and engagement. For instance, try hashtags and make sure they’re relevant for the season and not just promoting your site or business. Using well established hashtags can help users discover your content faster and can also allow your content to contribute to ongoing discussions. Here’s a couple of examples of some of the most popular hashtags used with World Cup content:

  • #worldcup
  • #worldcup2014
  • #fifa
  • #brazil
  • #football
  • #brazil2014
  • #soccer
  • #brasil2014

Video is another potential channel for you to create and share unique content on your site. Over 6 billion hours of video are watched each month on YouTube**. That's almost an hour for every person in the world. With that much content being consumed, think about using YouTube or Google+ Hangouts On Air to distribute your content and to engage your users. For example, you could create a daily 90 second clip that highlights the best, worst and funniest moments from the various games.

In our fourth blog post tomorrow, we’ll talk about your strategy for reaching users across devices.

* Source - http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
** Source - http://www.youtube.com/yt/press/statistics.html

Posted by Chris Jones - Audience Development Specialist
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Rabu, 27 November 2013

Building an Audience: Making Social Media Work for You

Building an Audience: Making Social Media Work for You

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Looking for a way to grow online engagement with your users?

Social media is a great way for you to build an audience and increase traffic to your website, which can help you earn more revenue. Learn how other people just like you are using AdSense and Wildfire to do just that.  If you haven’t yet perfected a way to utilize social media, you should tune in to our Hangout on Air on December 12th.  

In this Learn with Google Hangout on Air, you’ll hear directly from successful AdSense publishers and a Wildfire social media expert to learn their perspective on best practices for attracting and growing an audience through social media. They’ll also share their tips on how to increase your revenue by monetizing with AdSense.

Join this event page to live stream the Hangout on Air on December 12th from 11:00-11:30am PDT.



Hope to see you there! 

Posted by Felicia Rosado - AdSense Strategic Partnerships Team
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Selasa, 26 Februari 2013

Grow your audience across devices with Google+ Sign-In

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Starting today, you can offer users the option to sign in to your website or mobile app with their Google credentials, and bring along their Google+ info for an upgraded experience.

In addition to secure authentication, Google+ Sign-In includes features to accelerate app downloads and deepen engagement (like over-the-air Android installs from your website, and interactive posts).

Read the official announcement on the Google+ Developers Blog, or get started right away with our developer docs.



Posted by Seth Sternberg, Director of Product Management, Google+ 

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Jumat, 09 November 2012

Social Fridays: A recap

Social Fridays: A recap

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Over the past weeks, we’ve shown you through our Social Friday series how to get up and running with a Google+ strategy for your site and online business. We hope our posts and recent Hangout On Air have helped you learn more about what’s possible with Google+, and that you now have new ideas for optimizing the performance of your +page. Below is a list of the subjects we’ve covered, in case you’d like to review them.

Help your site stand out with the +1 button
Create a Google+ page to connect with users
Use images to deliver a richer experience
Gain visibility by verifying your Google+ page
See how your content was shared on Google+
Track and measure the performance of your +page
The New York Times uses Hangouts on Air to cover breaking news
Temptalia discovers the beauty of Google+
Using Google+, Brazilian news portal Estadão merges news with discussion
Google+ proves a recipe for success for Epicurious.com

Before we draw our series to a close, we’d like to encourage you to register for our upcoming social-focused webinar entitled ‘Grow and engage your audience with Google+’. This webinar will take place Tuesday, November 13th at 12pm PT (8pm GMT), and will discuss how social media is impacting online publishers . If you’re not able to attend the webinar, the recording will be posted to this site.

Thanks for following along with Social Fridays -- we’ll continue to post Google+ updates and tips for publishers here and on our AdSense +page, so stay tuned. Have a great weekend!

Posted by Arlene Lee - Inside AdSense Team

Kamis, 08 November 2012

Announcing the Learn with Google webinar series for publishers

Announcing the Learn with Google webinar series for publishers

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As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today we’re excited to announce the launch of the Learn with Google series to help our publishers make the most from the web.  We’ll be hosting two upcoming webinars as part of our Learn with Google program:  

    Google+ for publishers: Grow and engage your audience with Google+
    Tuesday, November 13, 2012 at 12:00pm PT / 3:00pm ET

    Join us for a discussion on how social media is impacting online publishers and how Google thinks about social. We'll also cover how you can grow and engage your audience on the web and mobile with Google+ using Google+ pages, the +1 button, Hangouts, and Authorship.

    Navigating Google's Mobile Ads Ecosystem
    Wednesday, November 28, at 12:30pm PT / 3:30pm ET

    Ever wonder who the buyers are in Google's mobile ads ecosystem and how their ads reach your inventory? Join us to learn the inner workings of Google's mobile ads ecosystem, including an overview of Google demand sources and the different channels advertisers can use buy your mobile inventory.

    Visit the webinar page for more information on these two events and to register. You can also stay up-to-date on the schedule by adding the Learn with Google webinar calendar to your own Google calendar.

    We look forward to hosting many more Learn with Google webinars for our publishers.

    Posted by Faith Rosen, Product Marketing Manager