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Selasa, 02 Agustus 2016

AMP your content: A preview of AMP'd results in Search

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Cross-posted from the Webmaster Central blog


It's 2016 and it's hard to believe that browsing the web on a mobile phone can still feel so slow with users abandoning sites that just don't load quickly. To us -- and many in the industry -- it was clear that something needed to change. That was why we started working with the Accelerated Mobile Pages Project, an open source initiative to improve the mobile web experience for everyone.

Less than six months ago, we started sending people to AMP pages in the “Top stories” section of the Google Search Results page on mobile phones. Since then, we’ve seen incredible global adoption of AMP that has gone beyond the news industry to include e-commerce, entertainment, travel, recipe sites and so on. To date we have more than 150 million AMP docs in our index, with over 4 million new ones being added every week. As a result, today we’re sharing an early preview of our expanded AMP support across the entire search results page --not just the “Top stories” section.

To clarify, this is not a ranking change for sites. As a result of the growth of AMP beyond publishers, we wanted to make it easier for people to access this faster experience. The preview shows an experience where web results that that have AMP versions are labeled with The AMP Logo. When you tap on these results, you will be directed to the corresponding AMP page within the AMP viewer. 

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AMP in Search Preview

Try it out for yourself on your mobile device by navigating to g.co/ampdemo. Once you’re in the demo, search for something like “french toast recipe” or music lyrics by your favorite artist to experience how AMP can provide a speedier reading experience on the mobile web. The “Who” page on AMPProject.org has a flavor of some of the sites already creating AMP content.

We’re starting with a preview to get feedback from users, developers and sites so that we can create a better Search experience when we make this feature more broadly available later this year. In addition, we want to give everyone who might be interested in “AMPing up” their content enough time to learn how to implement AMP and to see how their content appears in the demo. And beyond developing AMP pages, we invite everyone to get involved and contribute to the AMP Project.

We can’t wait to hear from you as we work together to speed up the web. And as always, if you have any questions, please visit our webmaster forums.

Posted by Nick Zukoski, Software Engineer

Jumat, 22 Januari 2016

New year with new opportunities

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What’s your New Year's resolution for 2016? If it’s doing what you love while earning money, you can start turning your passion into profit by signing up for AdSense and earning money from your content.  For more information, see our site or hear from our publishers.


If you already have an AdSense account, consider the following alternatives to earn money online:
  • Google Consumer Surveys: Earn incremental revenue beyond ads each time visitors complete short, user-friendly surveys in exchange for access to your content.
  • Google Contributor: With Contributor, anyone can pay a monthly subscription to see fewer ads across the Web. Each time an ad is removed on your site, a thank-you message appears in its place and Contributor helps to fund your content.
  • Google AdMob: If you have an app, you can gain insights about your users, drive more in-app purchases, and maximize your ad revenue with AdMob. 
Happy New Year and see you online!

Google AdSense Team

Selasa, 27 Oktober 2015

We heart Contributor: Here’s why you will too

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You might have heard about Contributor through recent posts from the Google team, publishers, and the press. Today we want to share more about the product and provide you an easy way to promote this new revenue source to your site visitors.

Think about your own experience surfing the web. Are there publishers whose content you particularly love and keep going back to? Do you wish you could support these publishers, but see fewer ads? We’ve learned that users want an option to directly support the open web and the people who make it hum with great content, while also seeing fewer ads.

We understand that as a publisher your most pressing concerns are keeping your users happy and generating revenue to support your business. Contributor presents a new option to meet both of these goals.

Here’s how it works
With Contributor, users pick a monthly contribution level (of $2, $5, or $10) and those funds are used to pay for the sites they visit.
By choosing to contribute to publishers, users essentially participate in the ad auction. If the user’s bid wins, no ad is shown, but you’ll get paid by Google as you normally do when ads are served.

Help spread the word
Let your visitors know about Contributor by putting a customized Contributor badge on your site.
Find out how and learn about more ways you can help spread the word here. And if you’re interested in seeing how it works, try Contributor for yourself.




Posted by David Stanke
Contributor Product Manager

Selasa, 14 April 2015

Is your website ready for mobile-friendly Google search results?

Is your website ready for mobile-friendly Google search results?

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Recently, we announced that Google Search will be using mobile-friendliness as a search ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Make sure your website is ready for this search change. Here are some frequently asked questions that can help you.

How can I check if my site is mobile-friendly? 

You can check your site by testing your pages with the Mobile-Friendly Test tool. This tool shows how Google Search sees your pages. To get a list of mobile usability issues across your sites, log in to your Webmaster Tools account and use the Mobile Usability Report.

How can I make my site mobile-friendly?

Get started with the guide to mobile-friendly sites to build your mobile-friendly site. If you need more customized advice for publishers, you can check out the AdSense Multi-Screen Starter Guide.  

My website is already mobile-friendly. Do I need to take any action?

If you already have a mobile-friendly site:
Go mobile today to provide your visitors a good user experience and to make most of your mobile traffic.

Posted by Inside AdSense Team
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Selasa, 03 Maret 2015

Google Search results just became more mobile-friendly

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(Originally posted on the Webmaster Central Blog)

As more people use mobile devices to access the Internet, Google Search has adapted its algorithms to help users find mobile-friendly web pages and apps. Recently, Google Search has made it even easier for users to discover multi-screen content with two important changes:

1. More mobile-friendly websites in search results

Starting April 21, Google Search will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Users will find it easier to get relevant, high quality search results optimized for their devices.

To make sure your website is ready for this change, check out the guide to mobile-friendly sites and start building your multi-screen website today. You can test out how your site is performing with the following tools:


If you already have a multi-screen website, check out our Multi-Screen Implementation Guide to optimize your website for the best user experience and monetization. You can use the Mobile Search Engine Optimization guide to help your site show up in search results.

2. More relevant app content in search results

Recently, Google Search began to use information from indexed apps as a factor in ranking search results displayed to signed-in users who have the app installed. As a result, Google Search may now show content from indexed apps more prominently in search. If you have a mobile app, learn more about App Indexing, and allow Google Search to show this information in search results.

Posted by Inside AdSense Team

(Original post by Takaki Makino, Chaesang Jung, and Doantam Phan)

Kamis, 19 Februari 2015

Google Consumer Surveys: An additional way to monetize your site

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Google Consumer Surveys is a great way for publishers to create an additional revenue stream for their content. When a user visits your site, they will have the option to answer a few survey questions in exchange for access to content. Each time a site visitor answers a survey question, you will earn $.05. Check out how Times Publishing Company generated incremental revenue with Google Consumer Surveys.
Example of Google Consumer Surveys on a news page
Highlights of Google Consumer Surveys include:
  • Earn $0.05 or local equivalent for each answered question
  • Easy to implement
  • You decide where and how surveys are shown
  • Survey prompt appears inline as visitor views content 

Join the 700+ sites that are currently using Google Consumer Surveys as a new way to successfully monetize their content.  Use your existing AdSense account and start earning additional revenue for your site. Currently available in the US, UK, and Canada with plans to roll out to more countries soon.
To learn more, check out Google Consumer Surveys website. 

Posted by Amy Adams Harding - Head of Publisher Development

Senin, 29 Desember 2014

2014 Year in Review

2014 Year in Review

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The end of the year is approaching and before we say goodbye to 2014, we'd like to recap all the AdSense product enhancements launched this year.

Multi-screen additions: 
  • Responsive ad units 
Responsive ad units can help you provide a great ad experience for users on every screen (i.e., computers, phones, tablets) if you have a responsively designed website. To make your code simpler and save you time and effort, our responsive ad code automatically adapts the ad unit size to your page layout.
  • Multi-screen scorecard
Check the new multi-screen category in your publisher scorecard to see what percentage of your pages are multi-screen optimized, and review how this compares to other AdSense publishers.
  • Tools for building multi-screen sites
New to multi-screen? The AdSense Multi-Screen guidelines can help you get started on or improve your mobile site. For more technical resources on developing a mobile website, visit the Web Fundamentals course and the Web Starter Kit.

Ad unit updates:
  • Custom size ad units
Creating custom ad unit sizes for your website will give you the flexibility to design your ads and your site to fit your audience. We now have 434,216 new ad unit options which behave just like their standard sized counterparts.
  • New ad sizes
Increase the flexibility of your ad units with the the new Billboard (970 x 250) and Portrait (300 x 1050) ad unit sizes. Learn how these sizes can help you reach more advertisers while also enhancing user experience and engagement on your site.

New features in your AdSense account:
  • New features in the Ad review center
Discover how filtering reviewed ads, searching by ad sizes, and finding related ads can give you more control. Learn more about these new Ad review center features.
  • A/B testing for categories in the AdSense interface
Interested in testing how blocking certain ad categories changes your site’s revenue? Now you can run A/B experiments without changing your ad code to better understand how to use ad category settings to your advantage.

Toolbar and plugin updates:
  • View Google Analytics data in the Google Publisher Toolbar
You can now view visitor data from Google Analytics in the Google Publisher Toolbar. Learn how to install the Google Publisher Toolbar and use Google Analytics insights while you browse your pages.
  • AdSense Plugin for WordPress
Using Google products within WordPress just got easier. Link your WordPress site to your AdSense account, easily place ads, and check your page visibility with the AdSense Plugin for WordPress.

We’d like to thank you for sharing your feedback about these launches over the past year. Please keep sharing your thoughts and suggestions through our AdSense +page and stay tuned for more AdSense updates in 2015.

Happy New Year, and see you online in 2015!

Posted by Lizzie Pace and Yigit Yucel - Inside AdSense Team
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Kamis, 04 Desember 2014

Helping users find mobile-friendly pages

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(Originally posted on the Google Webmaster Central Blog)

Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.

This can be a frustrating experience for our mobile searchers. Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results.


This change will be rolling out globally over the next few weeks. A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don't have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped
If you want to make sure that your page meets the mobile-friendly criteria:
The tools and documentation above are currently available in English. They will be available in additional languages within the next few weeks.

We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

If you have any questions or want to help others make mobile-friendly sites, visit our Webmaster Help Forum. We hope to see many more mobile-friendly websites in the future. Let’s make the web better for all users!

Posted by Ryoichi Imaizumi and Doantam Phan, Google Mobile Search

For AdSense publishers: Don’t forget to check our Multi-Screen Starter Guide to start building your mobile-friendly website today.