Google Adsense: Mobile

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Selasa, 02 Mei 2017

More advertising options for the mobile web

Dark.net Mei 02, 2017 Comment

At Google, our policy teams are constantly looking for ways to improve the experience for everyone in the mobile digital advertising ecosystem - users, advertisers and publishers. Part of this involves listening to our mobile publishers concerns. One such concern that we are addressing in this policy update involves the limitations we’ve previously placed on 300x250 sized ad units.

We recognize the frustration around limitations we’ve placed on this sized unit on mobile webpages, and starting May 2, 2017 we will no longer disallow this ad unit from being placed above the fold on mobile web pages. After careful review, we've determined that when 300x250 ads are implemented above the fold in a user-friendly way, the ads do not annoy, distract, or result in ad performance issues.

With the removal of this restriction, you still must be vigilant to ensure that their mobile site layouts do not cause ads to push the page content below the fold in such a way that may lead to accidental clicks. To ensure a good user experience, we still recommend the site content should be clear and accessible above the fold. See our optimization guide for the mobile Web for tips on where to place your ads.

As well as having a mobile-friendly site, it's important to provide a good user experience for your mobile audience. By focussing on your mobile site's design, content, and ad placements you could help to increase user engagement. In turn, this could lead to an increase in your mobile ad revenue in the long-term. For guidance on ad implementation best practices, please review our help center.

We hope you find this to be a positive update. Keep providing us with feedback!

Posted by John Brown, Head of Publisher Policy Communications

Senin, 19 Desember 2016

How to optimize your Adsense ad placements for mobile users

Dark.net Desember 19, 2016 Comment

This is the final guest post from AdSense publisher Brandon Gaille. Brandon has built his small business marketing blog, BrandonGaille.com, to over 2 million monthly visitors in less than three years. He’s featured as our guest blogger to share insights and tips from his personal blogging experience to help AdSense publishers grow earnings. If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit.

Every year more people are using their phones and devices to browse web pages. In 2013, mobile made up only 17% of web traffic. In 2016, this number has risen to over 38%. Within the next couple of years, mobile traffic will easily surpass 50%.

This is why you need to take time to optimize your AdSense ads for mobile traffic. Although you can easily grab a responsive AdSense ad unit, there are more ways to optimize your ad units for mobile. It may be the easiest way, but I’ve found that the easy way usually does not always produce the best results. I’ve tested the responsive ad units on my blogs against manual optimization, and the results were staggering.

The manual optimization of my ads produced a 54% increase in my AdSense revenue.

Here’s what I learned from the tests I ran:

#1 A large mobile banner at the top of the page earned the most money on my site

The highest producing location was below the title of a post and above the first paragraph. It’s important to know that AdSense amended their policy on ads above the fold on mobile devices, and you can no longer use the 300x250 ad above the fold on mobile.

#2 Hide the sidebar ads in tablets and mobile

The sidebar is going to be pushed down to the bottom of the post when it is viewed in mobile. This is essentially banishing any ads in the sidebar to no man’s land. Most premium WordPress themes will allow you to turn off ad spots in the sidebar. This will allow you to drop in an additional AdSense ad into the post to get maximum monetization from mobile.

#3 The best ad grouping was top, middle, and bottom

Out of all the mobile ad groupings, this one easily produced the most revenue for me. The grouping was made up of one 320x100 ad and two 250x250 ads. The first ad was below the title and above the first paragraph. The second ad was placed after the 6th paragraph of the post. The final ad was placed at the end of the post.

In addition to mobile optimization, I applied four AdSense optimization strategies, which resulted in an overall revenue increase of close to 300%. Whether you are making $500/month or $5000/month, a 300% increase can make a huge impact on your yearly earnings.

Go here to read all of my “5 AdSense Optimization Strategies that Will Increase Your Earnings.”

Posted By
Brandon Gaille

Brandon Gaille is an AdSense publisher. You can learn more about Brandon at BrandonGaille.com and listen to his popular blogging podcast, The Blog Millionaire.

If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit.

Senin, 12 Desember 2016

How to earn more money with AdSense by decreasing your bounce rate

Dark.net Desember 12, 2016 Comment

This is the fourth of five guest posts from AdSense publisher Brandon Gaille. Brandon has built his small business marketing blog, BrandonGaille.com, to over 2 million monthly visitors in less than three years. He’s featured as our guest blogger to share insights and tips from his personal blogging experience to help AdSense publishers grow earnings. If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit.

Google Analytics defines bounce rate as the percentage of single-page sessions, which essentially means the people that left your site after seeing only a single page. When your bounce rate is high, it also means that your AdSense ads may not be seen by a large percentage of your audience.

Over the years, I've researched this topic many times over in an effort to constantly decrease the bounce rate of my sites and my clients’ sites. Through countless hours of A/B testing and deep analytics research, I was able to identify 25 tactics that consistently reduced the bounce rate.

The great thing about most of these tactics is that they usually only take a matter of minutes to incorporate, and you can start seeing results the next day.

#1 Do not use more than 7 sentences per paragraph

You never want to block too much text together. One really long paragraph can easily overwhelm your visitors and lead them to hitting the back button.

Most bloggers write their posts on a desktop or laptop computer. From a computer, the occasional 12 to 15 sentence paragraph does not look too intimidating. However, over 50% of my blog visitors are using their phones to read the posts on my site. On a phone, these long paragraphs will fill up the entire screen and add to your bounce rate.

I like to break up my paragraphs into different sizes. This can make the text of a post visually stimulating, which can turn scanners into readers.

Using an occasional single sentence paragraph will speed up the flow of article and add some nice white space.

#2 Keep your column width between 700 and 800 pixels

There have been many big name bloggers that have been considering ditching the sidebar. Although the sidebar does not get as many clicks as it once did, this is largely due to the increase in mobile traffic.

A post without a sidebar will have a column width well beyond 800 pixels. This is going to make your content look very long on a desktop computer. The ideal width for engagement is 700 pixels, which will allow between 80 and 90 characters per line.

Smashing Magazine did a study on the typographic design patterns in websites. When they looked at a segment of websites with the highest engagement, they found the majority of these sites had between 75 and 90 characters per line.

Source of image: Smashing Magazine

#3 Organize your content with headers and sub-headers

Based on reviewing heat maps of million and millions of page views, I’ve found that visitors of blog posts are made up of a mix of readers and scanners. To be precise, the results showed that 40% are readers and 60% are scanners. The readers start by reading the introduction paragraph, and the scanners scroll through the entire post. The scanners consistently stop scrolling to read each header and sub-header.

For the readers, most bloggers are pulling them into the post with a great introduction. However, the vast majority fail to create compelling headers. The easiest type of post to break into headers is the list post. For example, “13 Habits that Lead to Success.”

Each habit should be turned into a bold header and be able to stand alone as its own title. The goal here is to create thirteen compelling titles. Each title is designed to grab the reader’s attention and drive them into reading that section.

If you’ve enjoyed these three tips to decrease your bounce rate, go here to read all of the “25 Proven Ways to Decrease Your Bounce Rate.”

Posted By
Brandon Gaille

Kamis, 03 November 2016

Global Spotlight: Converting pageviews into revenue

Dark.net November 03, 2016 Comment

Welcome back to our Global Spotlight on India, a nation with a population of over 1 billion people and 22 official languages (not including English) which for current AdSense publishers, this presents an opportunity to grow your audience globally.

The Global Spotlight is a series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.

Our last spotlight shared insights on why you should cater to mobile first users. Now that you have a site optimized for mobile users and with high quality, relevant content, here’s how you can convert your traffic into revenue and turn your #PassionIntoProfit.

First, deliver more viewable impressions to get your ads seen. Measuring viewability is extremely important, because if an ad isn't seen, it can't have an impact, change perception, or build brand trust. Here’s a few ways to boost ad viewability on mobile devices:

Replace 320x50 ad units with 320x100
Move ads at least 150 pixels away from content to cut accidental clicks
Use page-level ads designed for mobile devices. More on page levels below

Learn more tips on boosting mobile ad viewability in this blog post.

Second, choose the right mobile ad sizes: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and rectangular responsive ad units. They tend to get the best results.

Third, use page-level ads. You’ve heard this from us before haven’t you? Page-level ads are a family of ad formats that offer a new and innovative way to help you earn money from your mobile content. They’re designed to automatically show the right mobile ad format at the right time - potentially increasing your earnings without interfering with your users’ mobile experience.

There you have it, our 3-step strategy to help you expand, or start, your site in India.

Do your research

Use Google’s research tools
Understand the users in India
Apply your micro-moments strategy

Go mobile or don’t go at all. And make it fast.

Understand how mobile devices are used
Increase your page speed
Leverage Google’s mobile resources

Convert page views into revenue

Optimizing for viewability
Use the right ad sizes
Try Page-level ads

Do you want to hear more from us about successfully monetizing your content in India? We regularly host live Hangout on Air sessions to talk through best practices and ways to grow your business. Be sure to register for our next live session on November 17th.

If you’re new to AdSense, turn your #PassionIntoProfit today and sign up for Google AdSense.

Be sure to follow AdSense on Twitter to learn more tips on optimizing your account and stay tuned for more posts from our Global Spotlight series in the future!

Posted by Jay Castro, from the AdSense Team

Rabu, 02 November 2016

Global Spotlight: Catering to mobile first users in India

Dark.net November 02, 2016 Comment

This week we are shining our AdSense Global Spotlight on India, a nation with a population of over 1 billion people and 22 official languages (not including English). For current AdSense publishers, this presents an opportunity to grow your audience globally.

The Global Spotlight is series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.

Our last spotlight shared insights on how to capture the opportunity in India by sharing tips on how to research your potential audience in India. Research is an important first step because when you know what users are talking about, you can participate in the conversation.

Today we want to talk about why you should cater to mobile first users.

It’s no longer breaking news, our world has shifted to mobile. This shift has been quick, and users expectations for great mobile experiences has increased even more quickly. A website that simply loads on a mobile device is no longer enough. To keep users engaged, mobile sites must be fast and relevant. You’ve learned in our previous post that India is projected to have 570M users online by 20201, and more than half of those users will be accessing the internet via a smartphone. Since hundreds of millions of users in India will only access the internet via a mobile device, it’s important to think like a user, and think mobile first.

First, understand how users interact and use their mobile devices. The study “How People Use Their Devices” dives into three different categories of use cases:

What does device usage look like in an average day
What we do on our devices
How we search across devices

Second, increase your mobile page speed. For users in India, it’s important to reduce the size of your pages. To reduce the size of your pages, target 50 or fewer requests and 1,000 or fewer bytes to optimize load time. You can also compress and select efficient images, and prioritize download of visible content. Lastly, consider AMPlifying your site for lightning speed. These are all key in winning mobile micro-moments.

Check out the Mobile Web Speed Toolkit released by DoubleClick to help you optimize the speed of your mobile site.

Third, leverage the many resources available to go mobile.

What are you waiting for? Get out there and grow your site in India. While you’re at it, be sure to turn your #PassionIntoProfit today by signing up for Google AdSense.

Tomorrow we’ll be sharing more tips so stay tuned or check out the other posts from our Global Spotlight series! Don’t forget to mark your calendar and register for our next live Hangout on Air session on November 17th. We’ll be talking through best practices and ways to grow your business.

Posted By: Jay Castro, from the AdSense team

Footnotes

1. eMarketer, Worldwide Internet and Mobile Users: eMarketer’s Updated Estimates and Forecast for 2015–2020, October 11, 2016

Kamis, 08 September 2016

The Need for Mobile Speed

Dark.net September 08, 2016 Comment

Cross-posted from the DoubleClick for Publishers Blog
Today, we’re excited to share insights from a new study on how mobile speed can impact user engagement and publisher revenue. As people’s expectations for mobile experiences have grown, simply loading on a mobile device is no longer enough. Mobile sites must be fast and relevant.
Unfortunately, based on our analysis of 10,000+ mobile web domains, we found that most mobile sites don’t meet this bar: the average load time for mobile sites is 19 seconds over 3G connections.¹ That’s about as long as it takes to sing the entire alphabet song!²
Slow loading sites frustrate users and negatively impact publishers. While there are several factors that impact revenue, our model projects that publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.³ The study also observed 25% higher ad viewability⁴ and 70% longer average sessions⁵ for sites that load in 5 seconds vs 19 seconds.
That’s why we’ve been so focused on mobile-first solutions to help publishers succeed — from our participation in the nearly year old AMP project, to our launch of a scalable native advertising solution, to our investment in products that help publishers increase revenue while minimizing latency.
Never before has mobile speed been more important.

3...2...1… gone

Slow page load times are a big blocker:

53% of visits are likely to be abandoned if pages take longer than 3 seconds to load⁶
One out of two people expect a page to load in less than 2 seconds⁷
46% of people say that waiting for pages to load is what they dislike the most when browsing the web on mobile devices⁸

We all know this first hand — if you’re looking for something on your phone, how long will you wait if the page takes more than a few seconds to load?
The three major factors that slow down mobile sites are file size, the number of server requests, and the order in which the different elements of the page are loaded. We found:

The average size of the content on mobile sites is 1.49 MB, which takes 7 seconds to load over 3G connections⁹
Mobile pages make an average of 214 server requests, and nearly half of all server requests are ad-related¹⁰

Getting up to speed

There are many tools out there to help diagnose the problem and fix it. We recommend a 3-step process to speed up mobile sites:

Assess the current performance of the site using tools like PageSpeed Insights, Mobile-Friendly Test, and Web Page Test.
Execute changes that eliminate bulky content, reduce the number of server requests, and consolidate data and analytics tags. Switch up the element order and select the minimum number of pieces to show above the fold first — styling, javascript logic, and images accessed after the tap, scroll or swipe can be loaded later.
Monitor performance after making changes and run A/B tests to regularly audit the setup of your site, flagging and removing anything that adds latency.

You should also investigate open source solutions like Accelerated Mobile Pages (AMP) and Progressive Web Apps.
To learn more about our study and the steps you can take to improve the experience on your mobile site, check out our guide, “The Need for Mobile Speed” [g.co/MobileSpeed]

^{1 Webpagetest.org, Sampled 11.8K global mWeb homepage domains loaded using a fast 3G connection timing first view only (no cached resources), February 2016}
^{2 NPR, “Keep Flu At Bay With A Song”, April 2009}
^{3 Google Data, Aggregated, anonymized Google Analytics and DoubleClick AdExchange data from a sample of mWeb sites opted into sharing benchmark data, n=4.5K, Global, June 2015 - May 2016}
^{4 DoubleClick for Publishers, Google Active View ad viewability for 10.7K mWeb homepage domains with >70% measurable ad viewability, Global, February 2016}
^{5 Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n=3.5K, Global, March 2016}
^{6 Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n=3.7K, Global, March 2016}
^{7 Akamai Technologies - 2014 Consumer Web Performance Expectations Survey}
^{8 Google Webmaster Central Blog, "#MobileMadness: a campaign to help you go mobile-friendly", April, 2015}
^{9 Webpagetest.org, Sampled 11.8K global mWeb homepage domains loaded using a fast 3G connection timing first view only (no cached resources), February 2016}
^{10 Webpagetest.org, Sampled 11.8K global mWeb homepage domains loaded using a fast 3G connection timing first view only (no cached resources), February 2016}

Kamis, 18 Agustus 2016

Optimize your content for mobile to #drawthecrowds

Dark.net Agustus 18, 2016 Comment

Throughout the summer, fans are looking for great content, regardless of whether they’re viewing it from a desktop, tablet or mobile device. Did you know that 1/3 of followers used more than one screen to follow the 2012 Olympic games?[1]

With this in mind, think about whether your content is mobile-optimized and easily accessible for your users in the moments that matter. If they receive a link on their smartphone but are unable to view the content because it’s not mobile-optimized, it’s easy for them to feel frustrated with the poor user experience. On the other hand, If the users are delighted with the content and their first visit to your site is a positive one, they’re more likely to share your content and come back again.

If you already have a mobile optimized site, don’t forget that you can grow your earnings potential by understanding which mobile ad sizes are most effective for you. Finally don't forget these 4 important tips to maximize your earnings with AdSense:

Swap out the 320x50 ad units for 320x100 for a potential RPM increase.
Place a 320x100 ad unit just above the fold or peek the 300x250 -- that is, place a small portion of the ad unit just above the fold (ATF).
Use the 300x250 ad unit below the fold (BTF) mixed in with your content.
Prevent accidental clicks on enhanced features in text ads by moving ad units 150 pixels away from your content.

Is your site mobile ready for the summer?

Download the #AdSenseGuide to Mobile Web Success to learn more. Are you new to AdSense? If so, sign up now and turn your passion into profit.

Posted by Barbara Sarti, AdSense Account Associate

[1] Google internal data

Kamis, 11 Agustus 2016

Amplify your content with social

Dark.net Agustus 11, 2016 Comment

Social media is more than just vacation photos and stories about babies, it’s about sharing experiences and creating interactions with people.

Content on social media can instantly reach millions of users and create thousands of online stories. Do you remember the social media storm that Ellen DeGeneres created with a single photo? Her selfie from the 2014 Oscars started a global conversation and has since been added to Google’s 2014 web culture guide. Her content holds the win for the most retweeted tweet with more than 3M retweets, 6.8M site embeds, and even temporarily led to Twitter going down.

Big events like the Oscars create opportunities for publishers to interact with users through both original content and viral content. This summer, users will be searching, sharing, and consuming content like never before. Be sure to examine your content strategy, and find ways to spark conversations on social channels or, contribute to an existing digital conversation.

How can AdSense Publishers participate in big events? If you're new to AdSense, you can sign up now and turn your passion into profit.

Include editorial coverage around topical events.
Make sure your content is easy to consume and share.
Create a social media strategy around a big event.

Here are four tips to help jumpstart your social media strategy:

Know your audience. Trigger an emotional response from your viewers by humanizing your brand.
Be social to win on social by creating relationships with your users.
Don’t be afraid to follow the leaders and the trends. If there’s social proof behind it, do it.
Use tools to help you create great content.

More on the fourth tip, here are a few tools to help you #drawthecrowds through social channels:

Buffer is a well-known tool used by social media marketers. It helps streamline your social media management.
Pablo is a tool created by Buffer that is “the simplest way to create beautiful images that fit every social network perfectly”.
Canva is another image creating tool that can help you create visual content on a budget.
Feedly can help you organize and read relevant content in your industry to help fuel your content creation.
Google Trends is a widely used tool to help you identify key trends happening around the world.
IFTTT is a popular tool used to streamline many tasks. For example, here’s a pre-built recipe that will automate the process of tweeting each new wordpress blog post.

According to the New York Times, 68% of users share [online content] to give people a better sense of who they are and what they care about. To amplify your content this summer, be sure to create content that resonates with your audience.

New to AdSense? Sign up now and turn your passion into profit. Let us know your thoughts on Twitter @AdSense.

Posted by Barbara Sarti and Jay Castro from the AdSense team

Selasa, 02 Agustus 2016

AMP your content: A preview of AMP'd results in Search

Dark.net Agustus 02, 2016 Comment

Cross-posted from the Webmaster Central blog

It's 2016 and it's hard to believe that browsing the web on a mobile phone can still feel so slow with users abandoning sites that just don't load quickly. To us -- and many in the industry -- it was clear that something needed to change. That was why we started working with the Accelerated Mobile Pages Project, an open source initiative to improve the mobile web experience for everyone.

Less than six months ago, we started sending people to AMP pages in the “Top stories” section of the Google Search Results page on mobile phones. Since then, we’ve seen incredible global adoption of AMP that has gone beyond the news industry to include e-commerce, entertainment, travel, recipe sites and so on. To date we have more than 150 million AMP docs in our index, with over 4 million new ones being added every week. As a result, today we’re sharing an early preview of our expanded AMP support across the entire search results page --not just the “Top stories” section.

To clarify, this is not a ranking change for sites. As a result of the growth of AMP beyond publishers, we wanted to make it easier for people to access this faster experience. The preview shows an experience where web results that that have AMP versions are labeled with The AMP Logo

. When you tap on these results, you will be directed to the corresponding AMP page within the AMP viewer.

AmpBlueLinksDemo_v3_garciarobert (1).gif

AMP in Search Preview

Try it out for yourself on your mobile device by navigating to g.co/ampdemo. Once you’re in the demo, search for something like “french toast recipe” or music lyrics by your favorite artist to experience how AMP can provide a speedier reading experience on the mobile web. The “Who” page on AMPProject.org has a flavor of some of the sites already creating AMP content.

We’re starting with a preview to get feedback from users, developers and sites so that we can create a better Search experience when we make this feature more broadly available later this year. In addition, we want to give everyone who might be interested in “AMPing up” their content enough time to learn how to implement AMP and to see how their content appears in the demo. And beyond developing AMP pages, we invite everyone to get involved and contribute to the AMP Project.

We can’t wait to hear from you as we work together to speed up the web. And as always, if you have any questions, please visit our webmaster forums.

Posted by Nick Zukoski, Software Engineer

Senin, 18 Juli 2016

Use #hashtags to create trending content

Dark.net Juli 18, 2016 Comment

It’s official, #hashtags have taken over the internet. Much like memes, gifs, and audio-less fast motion cooking instructional videos, #hashtags fill up social media news feeds. However, unlike the other popular content types, what’s unique to #hashtags is that they organize conversations across the web. Even Jimmy Fallon and Justin Timberlake had something to say about #hashtags.

#Hashtags started around 2007 on Twitter, and have rapidly grown into a common medium for users to express their feelings or interests primarily on social networks. As the summer of sport kicks off, it’s a good idea for you to consider incorporating #hashtags into your content strategy as a key ingredient to #drawthecrowds.

#Hashtags are quite simple to use and can attract new users to your content when you understand how they work. Essentially, when the pound/hash sign is used in front of a group of words it automatically turns that group of words into a searchable link. This transforms those keywords into a conversation that the entire web can participate in and follow.

The use of #hashtags can be boiled down into two main use cases:

Create your own, unique #hashtag to organize your content and start a conversation. This could be tricky because there are millions of #hashtags online, so don’t be afraid to repurpose one that exists. AdSense uses original #hashtags like #AdSenseGuide to promote our downloadable content or #AskAdSense for our Q&A sessions. We’re also using #drawthecrowds during the summer season to help AdSense publishers draw crowds to your content during big events.
Use an existing #hashtag and join in on a conversation. Use social network search options to find trending #hashtags that are relevant to your audience and join the conversation. For example, #BurningMan is a popular #hashtag used in the summer months to find news and updates about the annual event. Everyone from news publications to the thousands of people in the Black Rock Desert of Nevada will be using #BurningMan to share their perspective of the Burning Man experience. Using existing and popular #hashtags presents an opportunity for you to contribute your unique perspective to the digital conversation.

To get the most out of #hashtags, here’s a “do and don’t” list to reference as you build out your content strategy:

Use one to three #hashtags per post, any more is generally overdoing it.
Use #hashtags that are relevant to your audience or ones that your industry is using. If you’re writing an article on the food to try, you could use #hashtags like #Foodie and #Yummy so users will find you when they search for those always trending keywords.
It’s ok to be specific. In most cases, the more specific the #hashtag, the better. If you’re going to talk about do it yourself (DIY) summer projects, you’d want to use #hashtags like #diyprojects, #diyideas or #diyweddings instead of general keywords like #DIY or #DoItYourSelf. Using specific #hashtags helps users pinpoint the exact content they’re looking for.
Letters and numbers are OK to use in #hashtags.
Keep #hashtags short.

DON’T

Don’t string too many words together. #itbecomesreallyreallyhardtoread and it can take up most of your Twitter character count.
Don’t use punctuation marks or spaces, they will break the searchable link.
Don’t use the same hashtag twice in the same social post. It’s just #weird.

Now that you understand how to use #hashtags and how they can help you #drawthecrowds this summer, share with us how you’re going to incorporate them into your content strategy – we’d love to follow along.

New to AdSense? Sign up now and turn your passion into profit.

Posted by Jay Castro, AdSense Content Marketing Specialist