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Senin, 19 Desember 2016

How to optimize your Adsense ad placements for mobile users

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This is the final guest post from AdSense publisher Brandon Gaille. Brandon has built his small business marketing blog, BrandonGaille.com, to over 2 million monthly visitors in less than three years. He’s featured as our guest blogger to share insights and tips from his personal blogging experience to help AdSense publishers grow earnings. If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit. 


Every year more people are using their phones and devices to browse web pages. In 2013, mobile made up only 17% of web traffic. In 2016, this number has risen to over 38%. Within the next couple of years, mobile traffic will easily surpass 50%.


Mobile's Share of Global Web Traffic


This is why you need to take time to optimize your AdSense ads for mobile traffic. Although you can easily grab a responsive AdSense ad unit, there are more ways to optimize your ad units for mobile. It may be the easiest way, but I’ve found that the easy way usually does not always produce the best results. I’ve tested the responsive ad units on my blogs against manual optimization, and the results were staggering.


The manual optimization of my ads produced a 54% increase in my AdSense revenue.


Here’s what I learned from the tests I ran:


#1 A large mobile banner at the top of the page earned the most money on my site

The highest producing location was below the title of a post and above the first paragraph. It’s important to know that  AdSense amended their policy on ads above the fold on mobile devices, and you can no longer use the 300x250 ad above the fold on mobile.


#2 Hide the sidebar ads in tablets and mobile

The sidebar is going to be pushed down to the bottom of the post when it is viewed in mobile. This is essentially banishing any ads in the sidebar to no man’s land. Most premium WordPress themes will allow you to turn off ad spots in the sidebar. This will allow you to drop in an additional AdSense ad into the post to get maximum monetization from mobile.


#3 The best ad grouping was top, middle, and bottom

Out of all the mobile ad groupings, this one easily produced the most revenue for me. The grouping was made up of one 320x100 ad and two 250x250 ads. The first ad was below the title and above the first paragraph. The second ad was placed after the 6th paragraph of the post. The final ad was placed at the end of the post.


In addition to mobile optimization, I applied four AdSense optimization strategies, which resulted in an overall revenue increase of close to 300%.  Whether you are making $500/month or $5000/month, a 300% increase can make a huge impact on your yearly earnings.


Go here to read all of my “5 AdSense Optimization Strategies that Will Increase Your Earnings.”


Posted By
Brandon Gaille
Brandon Gaille

Brandon Gaille is an AdSense publisher. You can learn more about Brandon at BrandonGaille.com and listen to his popular blogging podcast, The Blog Millionaire.

If you’re new to AdSense, be sure to sign up for AdSense and start turning your #PassionIntoProfit. 

Rabu, 30 November 2016

Put your users first with the four S’: Speed, Scroll, Style, Simple

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We’re all consumers of web content. Yet as content creators it can be easy to forget what we need as users. But don’t worry, you’ve got this, and we’ve got you covered with just four S’.

 If you’re new to AdSense, be sure to sign up today and start turning your #PassionIntoProfit. 


1. Speed 

We all know how frustrating it is when a page takes forever to load. We twiddle our thumbs and look from side to side. And after just three seconds, we bounce.

But somehow publishers aren’t responding to this primal need that we all know as users.

According to Google's research from the Mobile Speed Matters report, the average load time for mobile sites across the web is 19 seconds. This is a LONG time. Usain Bolt can run 200m in 19.9s - think of what your users can do with a tap and a swipe.

But how does this impact me? Well, the report also states that…

  • 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
  • Publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds. 


By now we think you’re sold on speed. So what’s next?

2. Scroll

The magic scroll. It’s an infinite, endless, perfectly loaded stream of content. There’s no need to click, to wait for a page to load, to navigate to that tiny ‘next’ with your giant thumb. It’s all right here, content, just waiting for you to consume it.

There are, of course, a few caveats before developing an infinite scroll. Like almost everything online, this isn’t a one size fits all solution. 

Infinite scroll is great for ...
  • UGC publishers with constantly evolving content - think Tumblr, Facebook, Pinterest.
  • Sites with lengthy articles or tutorials. No one wants to click ‘more’ or ‘page 2’ anymore. It’s just too dang hard. 
  • Publishers using a slideshow with pagination. Consider a lazy loaded infinite scroll instead. Users love it. 
  • Publishers considering mobile first (aren’t we all?!).
Watch out for … 
  • Crawler errors & SEO impact and check out this article for creating a search friendly infinite scroll. 

3. Style 

Style should never be an afterthought. You and your users want to interact with something that looks good and feels good. 

There are two primary components to style: content style & ad style. 

First: Content Style 

Great websites are able to maintain a consistent style  across pages and platforms. Consistency gives users a sense of familiarity when interacting with your content. 
  • Choose a color scheme and stick to it 
  • Choose a layout and stick to it 
  • Choose a theme and stick to it 
We can’t stress this enough - stick to it. 

As the industry continues to migrate towards a mobile first perspective, consistency across device types and platforms becomes increasingly important. Responsive web design enables your site to adapt to various device sizes without changing the overall look and feel or compromising user experience. 

If you're up for the challenge, check out more on responsive design. 

Second: Ad Style 

In the internet of yesteryear it was nearly impossible to monetize without stripping a site of what made it beautiful. The good news? It’s 2016 and now you have the ability to make a profit and maintain your site’s style. 


When implementing ads think about what makes sense for you and your users.
Here's a sample of a native ad design.
Most importantly use ads to complement the content of your site. Since content is king, it’s important to ensure that you give your users what they're looking for in a format that’s easy to find and navigate, this includes the ads on your site.

Place ads at natural breaks or where the user’s attention may have waned. Not only will this improve user experience but it also may encourage a higher CTR and increased audience engagement.

4. Simple

Keep it simple, folks. 

This rule underlines most everything that is targeted towards consumers, but it is even more important for a mobile first audience. 

When it comes to consuming digital content, we’re a generation of hungry hippos. We want headlines, snippets, concise and clear information. We want minimalist design with streamlined content and easy navigation.

Tips on keeping it simple
  • Make it touch friendly. What’s easier than that?
  • Bullet points make your content easily consumable 
  • Be brief in sign-ups. If your site requires users to sign-up or sign-in, keep input requirements to a minimum or consider adding a Google sign-in option to speed up the process 

So there you have it; the four S’ of user experience: speed, scroll, style, simple. If you’re new to AdSense, be sure to sign up today and start turning your #PassionIntoProfit.


Posted by: Sarah Hornsey, from the AdSense team


Senin, 13 Juni 2016

[VIDEO] Understand your AdSense reporting

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Want to know more about AdSense Reporting? Good news: That's the topic of the fourth video in our #AdSense101 series.

Knowing how to analyze your AdSense reports is essential to improving your ad performance – they're loaded with insights and data that can help you grow your business and your strategies. AdSense reports and graphs are a quick and easy way for you to learn which of your ad units perform best or where most of your traffic is coming from.

Watch this video for more on what your AdSense reports can show you.


Stay tuned for other #AdSense101 videos and if there’s something else you’d like to learn more about let us know in the comments below.  

Check out YouTube playlist #AdSense101 to learn more about...

  • AdSense payment process
  • Control the ads displayed on your site
  • Monetizing for Multi-Screen
Have a topic you'd like to see covered? Leave us a comment on the YouTube video page.

Posted by:
Barbara Sarti
Google AdSense team


Jumat, 04 Maret 2016

Why are my earnings down right now?

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Four things to explore if your AdSense earnings take a dip

Today we'd like to share some insights about why AdSense earnings sometimes go down -- and look at how to troubleshoot what's going on when that happens. Google has a variety of tools and reports that will help you see what might be causing a decline and how you can respond to optimize your earnings.


One of the first things to consider is: have your overall page views gone down, or are other issues causing the drop? There are many factors that affect revenue, but the key ones to look at include:
  • Clickthrough rate (CTR)
  • Cost per click (CPC)
  • Page revenue per thousand impressions (page RPM)
  • Page views
You can view all these metrics on the Performance reports tab in your AdSense account. Here are a few tips on how to address issues you may discover.

1. My page views have decreased

When troubleshooting changes in page views, it's a good idea to extend the date range of your reports out to 30 days or more to help identify trends or specific issues. A drop in page views could simply be seasonal; retailers, for instance, tend to see a traffic drop after the holiday season. But a decrease can also be due to a change in your content.

If your traffic has dropped, here are some ways you might increase it:

  • Promote your site with other major sites that cover the same topics.
  • Promote your site through social media, and create a group of interested people who regularly visit your site.
  • Use Google Search Console to make sure your site is being correctly crawled and indexed.
  • Update your site regularly to encourage repeat visitors. You might also want to send out an email or a newsletter about your updates.

2. My cost per click has decreased

CPC is market-driven and depends on factors like advertiser bids on keywords and the CPC values they're willing to pay. For example, CPC can fall at the beginning of each quarter when marketers are shifting budget. When looking at changes in CPC, it's a good practice to extend the date range of your reports out to a year. Then:

  • See if you're using the best-performing ad sizes. Generally, our most successful sizes for CPC and CTR are 720x90, 336x280, 160x600, and the 320x100 mobile banner. Learn more about the most successful ad sizes.
  • Make sure you're not blocking ads you don't need to. Blocks on too many advertisers, ad networks, general or sensitive categories will often decrease CPC because there are fewer advertisers in the auction bidding on your inventory. The more inventory your site has access to, the greater the chance that auction pressure will drive up your CPC.
  • Look at how seasonality can affect your advertisers' bids. For instance, swimsuit advertisers often increase their bids in the early weeks of summer. But if your site caters only to students, you should expect traffic to fall in the summer. Learn more about how the ad auction works for a clearer understanding of how these kinds of changes can impact your earnings.

3. My search rank has dropped

Deeper investigation may show you that your page is not ranked as highly in search results as it once was. The Webmaster Troubleshooter is designed to help you resolve common issues with your site in Google Search and the Google Search Console.

4. My CTR or page RPM has decreased

A drop in CTR or page RPM can be caused by confusing site design or poor targeting. Visitors who see your ads might not click on them because they find them irrelevant, or perhaps they don't see your ads at all. And that leads to lower earnings.

Here are some best practices to help drive up your CTR and page RPM:


We hope these tips will help you understand exactly what's happening on your site ― and send your earnings back in the right direction.



Posted by Rachel Barrett
Google AdSense Team

Selasa, 01 Desember 2015

Five useful ways to check your AdSense performance

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Sometimes it's a good thing to step back and look at the basics.

With that in mind (and with the new AdSense interface now in place), we'd like to recap the big five AdSense reports you should start with to analyze your overall account performance.

Let's take a look at these reports.

1. The reporting dashboard: Get an overall summary of your performance

As the name suggests, the reporting dashboard gives you a quick summary of three main reporting metrics: estimated earnings, page views, and revenue per thousand impressions (RPM). 


This report is a great way to get a quick check of your recent AdSense performance. You can switch to a wider date range, too, like the past month or year. If you see a sudden change in your results for any area, you can see a more detailed report with a click on the View report button.


2. The entire account by day report: Monitor your daily performance

To see this report, visit the Performance reports tab, click Common reports on the left-hand panel and then select Entire account by day.

Use the Entire account by day report to analyze your daily performance. Try selecting estimated earnings, impressions, CTR, and impression RPM to view them all at the same time and get a better idea of why your earnings change over time. 

For example, if the drop in estimated revenue is mainly due to a drop in CTR, take a closer look at ad units and ad placement to understand what caused that CTR drop.


3. Ad units + Platforms: Check ad performance by device

To use this report, visit the Performance reports tab, click Common reports on the left-hand panel, select Ad units and then add Platforms from the top as a secondary dimension.


This combination offers a good look at how your ad units are doing on different device types. Maybe every ad is doing great across the board, or maybe some ad units are doing well on desktop but not on mobile (or vice versa). 

CTR and Active View Viewable are two key metrics to check first. Active View Viewable shows how many of your total measurable impressions were truly viewable. Google considers an ad viewable if 50% of the ad is visible for at least one second*. With some impressions, for instance, the visitor may not scroll down your page to see an ad. 

If an ad unit has an active view percentage below 50%, check the ad's placement and try to improve this.

Hungry to learn even more? Take it one step further by filtering the report for any individual ad unit that you would like to analyze.


4. The Platforms report: Compare platforms

The Platforms report enables you to see which devices your ad units were viewed on, for example, on desktop or mobile. You can see and compare the traffic and estimated revenue coming from any platform. If there’s a big discrepancy between these two, you might want to check the desktop ad placement and find ways to optimize it to close the revenue gap as much as you can.

5. The Sites report: Compare different domains

Manage multiple domains in your AdSense account? The Sites report can compare the overall performance of those domains.
If you have different versions of one site (like one for desktop and one for mobile), you'll see them separately. If you have a responsive site you can add Platforms as a secondary report dimension to analyze your mobile and desktop performance separately.

Start with these big five and you'll be getting a good basic view of how your site is running. Most of these reports can be found in the Common reports section under your Performance reports tab. You can also create your own reports and save them to run later.

Have a favorite report? Share it with us in the comments!

Not yet an AdSense user? Sign up now!

Publisher Monetization Specialist

Rabu, 25 November 2015

How to improve your AdSense performance with Google Analytics

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Want to freshen up the AdSense performance on your site? Google Analytics can help. Here are some simple and effective places to start.

1. Find out where to focus

Content Groups let you bundle your offerings to analyze them more clearly. Instead of analyzing all shoes at once, for instance, a shoe company might divide content into shoes for adults and kids, for men and women, or by tennis shoes and high heels. You can view and compare aggregated metrics by group, or drill down to any individual URL or page title.


Suppose you want to know: What topics have the best AdSense CTRs?
  • Group content by topic (such as food, politics and sport)
  • Use the AdSense Pages report to view metrics
Once you learn which topics have the best clickthrough rates, you could then focus on creating more content for those topics.

Suppose you want to know: Which product groups have slow-loading pages?
  • Group products by type (such as shirts and shoes)
  • Use Page Speed reports to look at page load performance
Are some pages very slow? You might focus on fixing uncompressed images to improve the user experience (and your AdSense revenue).

Content Groups are easy to set up. Learn how to create them and then follow these best practices from Google Analytics evangelist Justin Cutroni.

2. Understand where your users arrive and leave

A Landing Pages report can show you how engaged visitors are with your content. You can analyze individual pages or the Content Groups we just talked about.
Suppose you want to know: What pages cause visitors to leave?
  • Look for pages with high bounce rates, this usually indicates content that isn't appealing to visitors or is irrelevant to their needs
  • Try changing the headline of your article or finding better images
  • You may also want to analyze the page speed for pages with high bounce rates; visitors may be giving up on a very slow-loading page 
Both Content Groups and Landing Page reports can help you find underperforming pages on your site and take action to fix them.

3. Get to know your users 

Demographics and Interests data helps you understand the age and gender of your users, as well as their interests based on their online browsing and buying.


Suppose you want to know: How old are my visitors?
  • Try Demographics Report > Age  
  • Check the bounce rate: if it’s high, consider changing the headline or the visuals to make your pages more relevant and engaging for your target audience
Suppose you want to know: What are my users interested in?
  • Try an Interests report
  • Then shape your content based on the user interests you see; if viewers of you tech blog are interested in photography, try publishing more articles on that theme
To get started with the Demographics and Interests reports, enable them in your Analytics account.

The key to making your site better is to jump into the data, have fun, and experiment. Find out what works and do more of it. Have any ideas to share about using these reports? Add them in the comments below!

Not yet an AdSense user? Sign up now!


Posted by Stephen Dunleavy
AdSense Analytics Expert

Kamis, 09 April 2015

New AdSense performance reports deliver quick and easy insights

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Your performance reports are the key to gaining insights into how much you're earning and what impacts those earnings. To give you quick and easy access to these reports, we’ve introduced a new design for AdSense reporting with a new dashboard.
Fig 1. New Performance reports tab
With the redesigned Performance tab, you now have more control and flexibility, allowing you to better understand your AdSense earnings and performance. Some of the highlights of the new performance reports include:
  • Easier analysis: Get deeper insights by adding, changing or removing dimensions with the simple, redesigned dimension selector.
  • Simple metrics: Better understand your earnings with the redesigned metric families. We've designed metric families to group related reporting metrics and separate the different ways you make money from ads. For instance, the Clicks metric family includes metrics that relate to the CPC bid type.
  • Flexible reporting: Configure your filters the way you want. You can now apply multiple filters to your reports with the redesigned multiple filtering. For instance, you can now filter your Ad sizes report by both the country and platform dimension.
Fig 2. New reporting dashboard
To give you a centralized view of your account’s performance, we’ve also built a new reporting dashboard. With the new reporting dashboard, you can:
  • Access your top performance metrics: Switch easily between three key performance metrics: Estimated earnings, pageviews, and page RPM.
  • Understand what’s driving your key metrics: Analyze your top performance metrics by five different dimensions: Time, top platforms, top countries, top channels, and top sites.
  • Perform detailed analysis: View more detail for any report in the dashboard by clicking on “View report.” 
To see your new AdSense reporting design and reporting dashboard, opt in below. Alternatively, you can opt in from within the Performance reports tab in your AdSense account. 
Start using new AdSense reporting today and let us know your thoughts in the comments below.

Posted by Agnieszka Janowska and Daniel Kenyon-Jones, AdSense Reporting Team
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Senin, 23 Februari 2015

Introducing the new AdSense Revenue profile

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Starting today, a new Revenue profile report will be available in your AdSense account. Currently, AdSense reporting shows you an average of your ad request RPM. This new report will help you understand the value of your top performing ad requests in more detail.

The AdSense ad auction handles billions of ad requests each day, channeling demand from AdWords advertisers and Google certified ad networks (via the DoubleClick Ad Exchange) to our publishers. This real-time digital ad marketplace works to serve high paying ads on your site. Now, you will be able to see the performance of these valuable ads. For example, you can now see the RPM of the top 5% of ads performing on your site.


To make sure you're getting the most out of the ads on your site, follow these best practices:

The new Revenue profile report is available if your AdSense account receives a minimum number of ad requests. It currently offers an aggregate view of your account and we are working to offer a more complete picture with detailed reporting in the future.

Find out more about the new Revenue profile in the AdSense Help Center and let us know what you think about this feature in the comments section below.

Posted by Nick Radicevic - AdSense Product Manager
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Rabu, 19 Februari 2014

Improve Conversions with Google Analytics Insights 5 of 6

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Welcome to the week five of our blog series on Google Analytics. Today, we’ll focus on ways to improve your site conversions using specific Analytics reports. If you’re an e-commerce publisher, understanding exactly what drives conversions on your site is key to understanding important factors such as visitor intent and where you should invest in advertising. The following reports help you understand how to calculate page values, track conversions, and gain insights into visitor intent.

1. Calculate page values to understand which pages drive conversions and revenue
Page Value is a single number that can help you better understand which pages on your site drive conversions and revenue. Pages with a high Page Value are more influential than pages with a low Page Value. For example, e-commerce publishers will usually notice that the most valuable pages on their site are their checkout pages. This makes sense because everyone needs to view the checkout pages before converting. Take a look for pages that get a lot of traffic (page views) but have a low Page Value. Why don’t these pages help conversion? Or should they? To answer some of these questions, get started by reviewing the Page Value column in the Site Content > All Pages report.


2. Use the Multi-Channel Funnels Report for better conversion tracking
Multi-Channel Funnels in Google Analytics let you look at interactions across different digital media and show how these channels work together to create sales and conversions. They also help you make crucial marketing decisions regarding advertising investments at the macro level (e.g. what channels) as well as the micro level (e.g. what keywords and ad placements). Your Multi-Channel Funnels reports can be found under the Conversions section in Google Analytics.


3. Use Site Search Report to get insights into visitor intent 
Google Analytics Site Search reports provide extensive data on how people use the search engine on your site. With this report, you can see initial searches, refinements, search trends, which pages they searched from, where they ended up, and conversion correlation. Tracking how people use the search box on your site can provide you with important insights into visitor intent. Your Site Search reports can be found under the Behavior section in Google Analytics. If you’re not already using a search box on your site, take a look at the Google Custom Search Engine.

To help you understand your page values and conversions, we’ve created a custom Content Evaluation Dashboard for you to download. Once downloaded, just select which profile you’d like to import. You can access this dashboard any time by clicking the ‘Customization’ tab.

Thanks for joining us over the last five weeks -- we hope you’ve been able to try out the reports recommended during the series as well as your custom dashboards. Don’t forget to keep your questions coming -- we’ll be back with the answers on February 26th. 

Posted by Cemal Buyukgokcesu - Google Analytics Specialist
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Additional Information
AdSense 10 Challenge Hangout On Air on Google Analytics 
How to create an Analytics account
How to link AdSense account to an Analytics account
How to edit data sharing settings for targeted recommendations
How to uncover trends and AdSense insights with Analytics


Rabu, 12 Februari 2014

Improve your user experience with Google Analytics 4 of 6

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Welcome back to week four of our Analytics blog series, where we’ll take a look today at how you can improve your user experience with Google Analytics. Google Analytics gives you the insights you need to understand current user experience, as well as how the traffic to your site is influenced by social media. The following reports help you understand why site speed is important for an improved user experience, how to spot pages bringing the most AdSense revenue, and how to refine your social media strategy measuring the impact social media has on your site goals.

1. Improve user experience by improving site speed
Faster pages lead to better user experience and improved conversions. The Site Speed reports in Google Analytics give you detailed data on the speed of your site pages, as experienced by your users. Ensuring page load speeds times are below the average can help you differentiate your site. Analyze and speed up your site using PageSpeed products, and check the resulting improvements in Site Speed reports.


2. Use theAdSense Pages report to discover which pages help you earn the most 
The AdSense Pages report provides data about which pages on your site contribute most to your AdSense revenue. With the insights from this data, you can replicate successful implementations on well performing pages on other parts of your site.


3. Use the social traffic sources report to refine your social media strategy
Social buzz is very important for many publishers to build their audience and retain loyalty and engagement. Social reports in Google Analytics help you measure the impact social media has on your business goals and conversions. With this report, you can track the number of visitors that social media channels bring to your site, measure the value of those channels by tracking conversions and AdSense revenue, and examine how your content is being shared across social networks. You can access Social reports under the Acquisition section in Google Analytics. 

To help you understand user experience on your site, we’ve created a custom Social Dashboard and Site Speed Dashboard for you to download. Once downloaded, just select which profile you’d like to import. You can access this dashboard any time by clicking ‘Dashboards’ under the Reporting tab in your Analytics account. If you haven’t already opted in to Account specialist data sharing setting and our customized help and performance suggestion emails in your AdSense email preferences, don’t forget to do so to receive targeted optimization tips.

Have questions on anything we covered today? Submit them and look out for our video on February 26th where we’ll answer your top questions. Check back here next Wednesday where we’ll talk more about how Google Analytics can help you drive conversions on your site. 

Posted by Cemal Buyukgokcesu - Google Analytics Specialist
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