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Rabu, 21 September 2016

Google Certified Publishing Partner Spotlight: learn about how Ezoic and SalesFrontier boosted publisher’s monetization

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Whether you’re just starting out with ads, fine-tuning your existing ad setup or looking for brand new revenue sources, Certified Publishing Partners are ready to help you achieve your goals. Learn about how two of our partners helped websites like yours earn more revenue through innovative approaches.

Ezoic is an automated website testing company that helps publishers to evaluate and optimize ad placements and website layouts. According to an internal study commissioned by Ezoic, SimplyPsychology.org, a popular education site, increased revenue by more than 400% and saw an 84% rise in time spent on site by optimizing their website layout. John Cole, Chief Customer Officer of Ezoic says “What Ezoic does is use analytics to make sure that the user experience is superior. We’re tackling the enormously complex task of balancing user experience, content, and monetization. And we’re doing it through data that spans all platforms.” Read more in Ezoic’s partner spotlight.



SalesFrontier, a strong partner for mobile optimization, helps nearly 200 publishers optimize their digital strategies and increase revenue. James Lan, New Media Business Department Vice President of Sanlih E-Television, says “SalesFrontier is a highly recommended Google AdSense partner that dramatically increased our market share in digital advertising. We trust their professional technical support and outstanding consultant services.” Read how SalesFrontier helped Sanlih E-Television Co., Ltd., a large media publisher, grow its mobile revenue business. Read more in SalesFrontier’s partner spotlight.



Since its launch in 2015, the goal of the Certified Publisher Partner is to find the best partners to give publishers like you the extra support to grow your website. To learn more about the program or get started, check out the Certified Publisher Partner website.

Posted by Danielle Landress, from the AdSense team

Selasa, 16 Februari 2016

Meet AdSense Publisher Educación Inicial

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Preschool teacher Marisol Godoy founded Educación Inicial when she was pregnant and had to spend many hours in bed. Full of ideas she’d never had the chance to write down, Educación Inicial became her archive of fun and educational projects for parents and other preschool teachers to enjoy with children.

Using AdSense, Marisol was able to start earning an income from Educación Inicial. In time she was making enough to give up her teaching job and run the website full-time with husband David.
Today the site has over five million regular contributors from all over the world. AdSense remains the site’s sole source of income, which gives Marisol and her husband the freedom to travel and spend time with their boys, who are now all grown up.

Not yet an AdSense user? Sign up now!




Posted by Stacey Garcia
AdSense Marketing Manager

Senin, 30 November 2015

Meet AdSense Publisher BuildEazy

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Les Kenny was around 50 years old when he first used a computer. BuildEazy was his first website, designed to show people how to make everyday things out of wood. Every BuildEazy project, whether it’s a guinea pig hutch or a picnic table, comes with detailed plans, material lists, tool lists and step-by-step instructions, so anyone can give it a try.

What began as a hobby soon became a source of income as Les began dabbling with AdSense on the site. By experimenting with the position of ads, he went from earning a few dollars a day to a steady income.

Eventually Les was able to give up his day job as a building contractor and host BuildEazy full time, giving him the freedom to do what he loves (and hang out with the grandkids). He’s still authoring projects and BuildEazy is going from strength to strength.

Almost two million people are using AdSense right now. Learn more about how to start turning your passion into profit today.

Not yet an AdSense user? Sign up now!



Posted by Stacey Garcia
AdSense Marketing Manager

Selasa, 09 Juni 2015

Mobile site or app? Learn how digiSchool made its decision

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When it was created in 2011, French company digiSchool was a pioneer by offering free teaching content for which users would otherwise have had to pay. They were growing rapidly. However, they had to make an important decision to grow even further: mobile site or mobile app?

After extensive user testing, digiSchool noticed that mobile apps were best for delivering content like quizzes, lessons, and videos, but a mobile site was better for reading the news. “Depending on the device, a user needs very specific interfaces. We had to figure out whether content worked best on a mobile site or an app.”,  Thierry, co-founder of digiSchool, explains.

They decided to build a mobile site with Responsive Web Design (RWD) to meet their visitors’ needs. This has been key to the success of digiSchool’s mobile site. It has proven to be a scalable, complete solution that doesn't require changes across multiple sites, and has enabled digiSchool’s mobile site to evolve rapidly.

Discover how digiSchool decided to go mobile and how they became a market leader for digital education in France. To learn how you too can provide a great site experience for all of your users, don’t forget to check out our Multi-Screen Starter Guide.



Posted by Anne Goldmann
AdSense Account Manager

Senin, 20 April 2015

Nursed to success: online education for nurses

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Nursingcrib.com provides extra study materials for student nurses, an idea that came to Michelle Bartolome in 2007 when she got frustrated with textbooks and in-person lessons. She and her husband, Deric, thought the Internet must have a better solution, and it did. The Bartolomes created Nursingcrib.com, implemented AdSense, and today the site receives visitors from across the globe. With the ad revenue from Nursingcrib, Deric and Michelle have been able to build their dream home, support their family, and work full time on their website. We asked them to share their tips for other entrepreneurs.

How they got started:

Michelle: The concept of Nursingcrib.com came from me. I happened to take up Nursing as a second course from 2004 to 2006. At that time, Nursing was an in-demand course. Almost 90% of college students were taking it up. First, I just wanted to have a blog where I could share my notes with other aspiring nurses like me. I uploaded several care plans, modules, and diagrams, and instantly it became a hit. It became even more popular when I published the names of nursing board passers, which happens twice a year.



What were their main challenges:

Michelle: It was back in November 2007 when we first hit the $100 minimum AdSense payout. Deric and I were so happy because the dream of having another source of income opened up. By 2008, we were earning enough so that Deric could quit his call center job and go full time with our websites. People thought we were unemployed because we were always at home in front of the computer. They said we could not do it because we were young. They said it was impossible because we were not working abroad. Well, all I can say is that they were all wrong.

How to push through obstacles:

Deric: The biggest challenge was getting the site recognized. At first, I thought it would be easy. But with the Internet being so big, you have to compete with established websites. Learning how to market our new site was the key to overcome every obstacle that came our way. Online business requires fewer people, but it’s still not easy. The main lesson we've learned is that success doesn't happen overnight, it takes time and effort to build your dreams.

Posted by Michelle and Deric Bartolome, co-founders of Nursingcrib.com

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Kamis, 20 November 2014

ThriftyFun.com boosts page views with mobile site redesign

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Lewis Sandbeck founded ThriftyFun.com in 1999 as a community for people who seek creative and cost-saving household projects.  With the help of AdSense, it grew into a full-time job for his brother, mother, and him.

When the Sandbecks noticed that 40% of their users were actually using mobile devices, they decided to redesign their site using responsive web design. With the help of Google’s multi-screen resources, they began designing “for the smallest screen first” with added experiences for desktop users.

Today, ThriftyFun.com works for users on all devices.  Lewis notes that “we’re seeing mobile users actually visit more pages thanks to the new design”. Watch the video to learn why ThriftyFun.com decided to go mobile.


To learn how you too can provide a great site experience for all of your users, follow our multi-screen starter guide.

Posted by Hye In Kim,  Multi-Screen Specialist
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Rabu, 01 Oktober 2014

Paired for success: A trusted partner for kotobank

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Welcome to the third part of ‘Paired for success’, a blog series dedicated to the stories of publishers and Certified Partners who have joined forces to get the most out of Google AdSense.    

With 1.5 million terms, kotobank allows users to look up words in over 100 dictionaries at the same time. With such range of content categories, this online service started using AdSense in 2012 to target its users with the advertising they want to see.
Mr Kazuyuki Uchiyama, kotobank Business Development Manager
But kotobank soon felt they couldn’t stay up-to-date with all the changes in the advertising world and sought advice from adingo, a Google AdSense Certified Partner based in Tokyo. adingo quickly analyzed the potential of kotobank’s site, implemented some changes and monitored the effect on performance. This partnership soon led to positive results, with kotobank’s revenue growing by 200%. Now kotobank can focus on updating their site with the latest terminology, trusting that adingo will take care of their AdSense account.

Read the full story here.

Are you looking for a managed solution too? Find out what Google AdSense Certified Partners can do for your business or check out our partners worldwide.

Posted by Alicia Escriba, Inside AdSense team
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Selasa, 23 September 2014

Paired for success: An extended workforce for De-online.ru

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Welcome to the second part of ‘Paired for success’, a blog series dedicated to the stories of publishers and Certified Partners who have joined forces to get the most out of Google AdSense.    

When Dimitriy was getting ready for his move to Germany, he collected a range of learning materials about its language, culture and traditions. That’s why in 2010 he decided to share his knowledge with others and to set up De-online.ru, a portal with a wealth of useful information about all things German. Since the early days, Google AdSense has been part of De-online.ru growth.
De-online.ru is managed by a small team. It was this lack of in-house resources that led Dimitriy to approach YoulaMedia, an advertising agency and Google AdSense Certified Partner based in Saint Petersburg, Russia.

YoulaMedia quickly tackled Dimitriy’s challenge: increase De-Online.ru advertising earnings without impairing their users’ experience. This partnership exceeded Dimitriy’s expectations, and he can now invest more time in creating interesting, high-quality content.

Read the full story here.

Are you looking for a managed solution too? Find out what Google AdSense Certified Partners can do for your business or check out our partners worldwide.

Posted by Alicia Escriba, Inside AdSense team
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Jumat, 19 September 2014

Paired for success: Healthy advertising revenues for NetDoktor.de

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A few months ago we introduced the Google AdSense Certified Partner Program to connect publishers with recognized consultants who can help them make the most of their AdSense accounts. Since then, hundreds of publishers had their AdSense accounts set up, optimized and managed by these accredited businesses, freeing up their time to focus on creating great content. Over the next weeks, we’ll share with you some of these stories of shared success.

NetDoktor.de is a leading German health portal offering medical information explained in layman’s terms about diseases, symptoms, research and medications. They started using Google AdSense five years ago, but soon realised that they lacked the in-house expertise to make the best use of it.
It was then that they decided to approach Click Performance Group, a Google AdSense Certified Partner specializing in AdSense consulting. The partnership soon led to positive results, boosting NetDoktor.de’s revenue by 150% through account optimization and ongoing experiments.

NetDoktor.de can now focus on editorial tasks and their service offering, knowing that the management of their AdSense account is in good hands with a Google AdSense Certified Partner.

Read the full story here.

Are you looking for a managed solution too? Find out what Google AdSense Certified Partners can do for your business or check out our partners worldwide.

Posted by Alicia Escriba, Inside AdSense team
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Rabu, 03 September 2014

Responsive web design gives FamousBirthdays.com a mobile advantage

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Wondering which web design approach is best for mobile? Evan Britton of FamousBirthdays.com had the same question back in 2012. He looked to Google to help develop a mobile strategy for his website, deciding on responsive web design (RWD) as the best solution for his needs.

Evan chose RWD for a host of reasons, especially as it meant the site would adjust to fit various screen sizes, giving users a positive experience regardless of what device they visited from. Additionally, he liked that RWD is low maintenance once implemented, allowing him and his team to focus on growing the site.

Before implementing RWD, FamousBirthdays.com received around 100,000 mobile visits a month. After implementing a mobile-optimized site, this number grew to over 2 million. Evan believes that “the potential in the mobile space to grow ad revenue is huge”, and attributes this twenty-fold mobile growth to better user experience after implementing RWD. Today, the site employs a team of twelve to manage their fast growth. Evan claims, “without RWD, we would not have been able to grow as quickly.”


Read the full story, and hear from other publishers who have successfully adopted a multi-screen strategy, over in our Help Center.

Elise Thygesen, AdSense Multi-screen Specialist
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